Market Research Organizations News and Trends

Stay at the forefront of the industry with market research news and trends

By Shannon Hurley
If you work at an international marketing research organization or association of marketing research, it is essential to your professional success that you are knowledgeable and informed about industry news and trends, such as understanding the latest in marketing research focus groups. Keeping current on such information will illustrate to employers and clients your marketing research savvy and expertise.

Individuals in the marketing research field have a plethora of resources from which to gather pertinent industry information, including the Internet, print and online periodicals, and email newsletters. Consider the following regarding market research organization news and trends:

1. Visit blogs provided by professional organizations in the marketing research industry to learn about relevant news and trends.

2. Utilize marketing research society websites and online or print magazines containing relevant industry content.

3. Consult daily or weekly news alerts and reports compiled by a market research organization.

 

Read blogs focusing on market research groups and organizations

Regularly review blogs produced by market research associations to stay up-to-date on industry news and trending information. Blogs are updated daily, providing business professionals with breaking headlines and under-the-radar news bits that may be missed by broadcast or print information sources. You can access blogs at any time and from anywhere with an Internet connection.
Try: Take a look at the latest news and insights at the Interactive Marketing Research Organization's blog, The Net Scene, or check out the market research blog at B2B International.

Browse market research society websites and online or print publications

Take advantage of market research association websites and magazines that provide industry professionals with frequently updated content. Websites offer a wealth of resources in the form of newsworthy headlines, useful links, and archived papers. Magazines are equally useful resources, as they can be perused either electronically or in hard copy and contain in-depth features and reports pertaining to the market research industry.
Try: Read articles in Alert! Magazine, a publication provided by the Marketing Research Association. Subscribe to Research Magazine, an international market research publication produced by Research Solutions. Visit the Market Research World website to stay informed about market research news.

Sign up for news alerts and e-mails from market research companies

Remain informed from anywhere by signing up to receive news alerts and other e-mails from market research associates and organizations. You can usually choose the frequency with which such reports are delivered to your in-box. By registering for multiple alerts, you will stay in the know concerning industry news and trends and can help guard yourself against any one company's bias in reporting.
Try: Sign up for e-mail alerts to be received every other week from MarketResearch.com. Register for daily or weekly news e-mails from MrWeb.


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