Market Research

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  1. Media Market Analysis


    Using media market research to your advantage
    By A Antonow
  2. Using Customer Focus Groups


    Finding out what customers want is easier if you ask them
    By Matt Alderton, Writer, Editor and Media Consultant, Logolepsy Custom Content and Communications
  3. Conducting Public Records Research


    How to find information with the click of a mouse
    By Cherie L. Berkley, Owner, Legacy Letters, LLC
  4. Conducting Your Own Market Research


    Your customers can guide you to success if you ask the right questions
    By Barbara Whitaker, freelance writer, none
  5. Creating a Market Research Plan


    Tools on the Web make market research easier than ever
    By Barbara Whitaker, freelance writer, none
  6. Finding Out What Customers Want


    Research your market in order to reap its rewards
    By Matt Alderton, Writer, Editor and Media Consultant, Logolepsy Custom Content and Communications
  7. Surveying Your Customers


    Find out who's buying from you and what makes them happy
    By Jennifer Mattern, Freelance Writer / Editor / PR Firm Owner, J.H. Mattern Communications
  8. Tracking Business Trends


    Keep your finger on the market pulse to boost your bottom line
    By Linda Formichelli, Freelance Writer
  9. Establish a Market & Competitive Intelligence Function in your Organization


    Understand WHAT and HOW your customers will decide TOMORROW! Business Intelligence is invaluable to understand your opportunities.
    By Jens Thieme, Global Head of Market & Competitive Intelligence, Ciba
  10. Finding Maps for Small Business Marketing


    Finding and using the right maps can help chart your success
    By Tom Nutile, Principal, TN Communications Group
  11. Focus Group Moderators


    How to leverage qualitative research to improve your marketing strategy
    By Michael Wissot, Managing General Partner, SymAction Communications
  12. Test Marketing


    Find out whether a new product will succeed before you invest big
    By W. Eric Martin, Keyboard pounder & synonym selecter, TwoWriters.net
  13. Using Consumer Behavior Research


    What science can tell you that might help predict future sales growth.
    By Toni Klym McLellan, Freelance Writer & Editor, Toni Writes
  14. Finding Outside Market Research


    With a little savvy, you can access data without paying a fortune
    By Lauren Gibbons Paul


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