Marketing Education and Training Key Terms

Learn about necessary training for marketing

By Terri Deno

Marketing is a broad industry that includes all types of advertising and sales for company brands. Marketing can take place in traditional outlets, including radio, television and print. Newer marketing strategies use the Internet to get results. But no matter what type of marketing is used, employees with a marketing firm must be properly educated on all types of marketing. This will assist in choosing the right strategies for each client.

Affiliate marketing

Affiliate marketing is a type of Internet marketing that uses affiliates for advertising and bringing in sales. The affiliate earns money every time a product is purchased from a Web site they set up.
Try: Affiliate Programs provides information on what affiliate marketing is, how it is used and links to additional training information.

Associate's degree in marketing

An associate's degree in marketing is the quickest way to learn marketing skills. An associate's degree is two years of classes that focus on marketing skills in sales, advertising or another specialized field.
Try: Rasmussen College offers an associate's degree specifically in Internet marketing, one of the leading types of marketing today.

Bachelor's degree in marketing

A bachelor's degree in marketing provides four years of comprehensive training in the field of marketing. All aspects of marketing are covered, including sales, types of marketing and how to plan advertising campaigns.
Try: Colorado Technical University offers information and class descriptions for a major in business administration with a concentration in marketing.

Marketing public relations (MPR)

Marketing public relations is a field that combines the top skills learned in marketing and public relations. Public relations teams often work closely with marketers to help spread the positive aspects of a company or brand name.
Try: Business Knowledge Source offers an overview of marketing public relations and how it is best utilized for marketing purposes.

Business Marketing Association (BMA)

The Business Marketing Association is a professional association for marketers working specifically with business-to-business marketing campaigns.
Try: The Business Marketing Association has a certificate program for marketers that offers training in additional skills in business-to-business marketing.

Sales & Marketing Executives International (SMEI)

Sales & Marketing Executives International is a worldwide professional organization that offers certification, training and networking for sales and marketing professionals.
Try: To use the designations associated with Sales & Marketing Executives International, a marketing professional must complete the SMEI certification program.