Home » Guides » Marketing Jobs

Marketing Jobs

Getting the right professional for your business marketing jobs

By Janet Krenn, Communications Officer, Quicksilver Scientific
If you're trying to get a full-time professional to run your marketing campaign, you're in luck! Competition for marketing employment is tough. So lots of professionals are looking for upper-level marketing job opportunities.

The competition for marketing jobs is intense. According to the U.S. Bureau of Labor, the number of marketing jobs is increasing by only 12% each year, while there may be more than 20% increase in graduates with marketing-related degrees. Currently marketing employment requires more than 3 years of relevant experience, and often times several over qualified applicants seek lower-level jobs in business marketing.

Here are important things to consider when you search for candidates for your marketing job opportunities.
  1. Experience pays. Don't ask for more than 5 years of marketing job experience, if you're not ready to pay the price of a qualified or over-qualified individual.
  2. Post your business marketing jobs in the right place to attract the right kind of professional.
  3. Keep in mind the size of the website you post your marketing jobs on. The larger the site, the larger and more variable the responses.

 

Try courting less-experienced marketing professionals to save money

The more experience you ask for, the larger the salary. In a field as highly competitive as marketing, advertising your marketing position as an internship or as a contract job in marketing can still get you qualified candidates. After you try out the talent, you can always offer her a full time business marketing job.
Try: the American Marketing Association's website for internship postings. You can post marketing jobs a local job board. Craigslist is another popular resources that is accessed by people searching for a way to start their marketing careers.

Post your marketing jobs on large job boards to get an array of experience levels

More than 75% of marketing jobs posted on job boards are management related and require a few years of managerial experience. Yet there are plenty of younger, less-experienced marketing professionals on these sites too.
Try: Careerbuilder and Monster have large pools of individuals looking for jobs in marketing. Posting a business marketing position on these sites will surely get plenty of responses.

Fill marketing job openings with experienced professionals

To get the experienced marketing professional, try a marketing specific site. More than 75% of marketing jobs posted on job boards are management related and require a few years of managerial experience.
Try: posting your marketing jobs on the Direct Marketing Association's data bank of jobs or the American Marketing Association. These are the largest databases of marketing jobs and marketing job placement services for members. Smaller websites, such as Marketing Pilgrim Jobs, specialize in internet marketing. If you're willing to pay a fee, you can post on Marketing Crossing.  The well respected Marketing Sherpa also lists marketing/advertising jobs.

Copyright © 2011 Business.com, Inc. All Rights Reserved.