Marketing Jobs Key Terms
Words and phrases you should know before seeking marketing employment
You may be just out of college or embarking on an exciting new career change and looking for those dream marketing job opportunities. As with most industries, marketing careers have their own jargon. When you are applying for jobs and preparing for interviews, make certain you've brushed up on marketing jobs key terms.Knowing key marketing terms can put you ahead of the competition. With a little bit of research and studying, you'll impress potential employers looking to fill jobs in business marketing. The following resources are all good starting points for learning key terms used in business marketing positions.
1. Start with the Internet. It's a treasure trove of websites containing key terms for jobs in marketing.
2. Libraries and bookstores have entire sections devoted to marketing books, most of which have key word glossaries.
3. Most colleges have career resource centers that can help you find marketing jobs and usually have a wealth of career information, including industry jargon you should know.
Know how to define "marketing" if you want to be considered for business marketing jobs
Before applying for marketing job openings, know the basics. The website, Dictionary.com, defines marketing as, "The activities of a company associated with buying and selling a product or service. It includes advertising, selling, and delivering products to people."
Try: Of course, any dictionary will define marketing for you but for a comprehensive overview, go to KnowThis and read Principles of Marketing. The well-respected American Marketing Association reviews it's definition of marketing routinely and changes it as needed, which can be found on the association's website.
Show your knowledge of the four "P" words that apply to marketing jobs
While there may be some debate on this, it's generally agreed that the core of marketing centers on the four "P's" - product, place, price, and promotion. Product and price are fairly self-explanatory, while promotion refers to the method of communication used to sell the product. Place, or placement, refers to distribution, or the means of getting the product to the customer.
Try: Go to Quintessential Careers' website for easy-to-understand definitions of the most important marketing jobs key terms you should know, including the four P's. Stamats also has a concise glossary of key marketing terms.
Understand marketing jobs key terms for your marketing niche
So, you've decided you want to do email marketing but think SEO is a job title. No matter what specific area you're interested in, it's a good idea to know the industry terms, whether it's Internet marketing or public relations. For the curious, SEO stands for Search Engine Optimization, which are methods of getting your website to appear high on the list of search engine results.
Try: If you're destined for Internet marketing, visit Marketing Terms.com and check out the Internet Marketing Dictionary. Taming the Beast is also a good source for website marketing terms and definitions.
- Invest in a good "Introduction to Marketing" college course book or business handbook. You'll find it useful to refer to throughout your marketing employment.
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