Marketing Organizations Key Terms

Learn marketing organizations key terms to improve your marketing career

Marketing organizations, also known as marketing associations, help members with every aspect of their careers. If you are a marketing professional and you do not yet belong to one of these groups, consider membership today. First, however, learn some marketing organizations key terms. Understanding basic marketing organizations key terms will help you understand which organizations are the best match for you and your career. There are many organizations and to get the most benefit from the meetings, networking opportunities and events it is best to find an association that closely matches your niche.

 

The American Association of Advertising Agencies (AAAA)

The American Association of Advertising Agencies (AAAA) is one of the most respected marketing organizations in the country. Founded in 1917, it represents many professionals in the advertising and marketing industries. The organization provides publications, education resources, industry news, professional events and other resources for marketing professionals.
Try: The website of The American Association of Advertising Agencies (AAAA) has a detailed explanation of the group's mandates. The organization's mandate is reflective of the mandates of many marketing associations.

Destination marketing organizations

Destination marketing organizations promote a destination or place for its tourism and business attractions. These organizations are useful for professionals in the tourism industry.
Try: Destination Marketing Association International offers a comprehensive definition of destination marketing organizations.

Direct marketing association

Direct marketing associations are created for direct marketers, including those marketing professionals who work with direct mail, advertising and telemarketing. Like other marketing associations, this body helps members with education resources and other benefits.
Try: The description of the San Diego Direct Marketing Association (SDDMA) offers a good example of what direct marketing associations do.

Viral marketing associations

Viral marketing associations help marketers who are engaged in non-traditional forms of marketing, including viral marketing, guerrilla marketing and other similar tactics. These groups usually define ethical advertising options and offer useful advice and resources for members. Forums and networking opportunities help members create better marketing campaigns.
Try: WOMMA (Word of Mouth Marketing Association) is one of the most established viral marketing associations. Their mandate is an excellent example of what organizations like this do.

PR associations

PR (public relations) associations offer advice, events, publications, educational opportunities and other assistance and help to members, who are PR professionals and PR companies. These trade groups also offer networking opportunities.
Try: The International Public Relations Association (IPRA) is one of the larger PR associations today. Their goals and mandates are typical of the goals and aims of many PR associations across the country.

Market research organizations

Market research organizations are geared towards market researchers and marketers who use market research services. These associations work to improve ethics in the industry and also provide members with resources and help in their careers.
Try: All About Market Research explains what market research organizations are and what they do.

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