Media Market Analysis Key Terms

Understand media market analysis key terms

Media market analysis helps companies evaluate the results of media market research. This analysis can help you determine which route to take with your company's marketing. When searching for a media marketing analysis company, many come across terms or phrases that they don't understand. Becoming familiar with media market analysis key terms will help you narrow down potential analysis companies and locate the ones that will best meet the marketing needs of your business.

 

Partnership marketing

Partnership marketing is a program where two or more companies combine products or services to appeal to a larger group of customers. This type of marketing allows companies to share advertising costs.
Try: CBS Interactive provides more information about partnership marketing. Learn how partnership marketing works at Receptional.

Product positioning

Product positioning refers to how customers see your company in terms of price, quality, competitors or other factors.
Try: American City Business Journals supplies more information about product positioning. Visit SharewarePromotions for an article about product positioning. QuickMBA also has more information about product positioning.

Social media

Social media refers to informational content that is interactive or has high visibility without using traditional media routes. Some examples of social media are blogs, forums, videos, "crowdsourcing," email and social Web sites like MySpace, Facebook and YouTube.
Try: Read more about social media at BusinessWeek. Advanced Media Productions has information regarding the benefits of social media.

Blogosphere

Blogosphere is a term that refers to all the blogs and their interconnections on the Internet. There are companies that track blogs and all of their connections. This allows companies to track their social media in the blogosphere.
Try: Read more about the growth of the blogosphere at ClickZ. Discover Magazine provides information for those new to the blogosphere.

KPI

KPI, or key performance indicator, includes selected information and measurements that loosely predict how a company will perform in the future. KPIs are used for management and stockholders to evaluate and change products or services.
Try: Ibis Associates has information about KPIs. Chief Marketer looks at how to effectively use KPIs.

Demographic

A demographic is a section of the population that buys a specific product or service. Demographics are used in marketing to identify how companies need to market their products and services.
Try: Market Bearing has information about demographic marketing.

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