Media Planning Software Key Terms

Understand the terms used in media planning software

Media planning software allows you to keep track of the ads and articles you've placed in your publications, determine what to place in upcoming issues, know the cost of your placements and keep track of how the placements are affecting your business. There is web-based media planning software as well as software you can purchase. Before determining if your business can utilize the software and where to purchase it, you'll need to learn some media planning software key terms.

 

Media buying

Companies get their advertising through media buying. They hire media buying companies to put together and place their ads in different media, from television and radio to magazines and online publications. Media buyers are responsible for purchasing the time and space needed for advertisements.
Try: ZeroMillion.com explains how media buying works.

Media plan

A media plan helps you keep track of your investment in media costs, which include advertising in publications and on television or radio. A media plan allows you to manage this investment by helping you set goals and organize your daily activities around a plan that will help you meet those goals.
Try: BusinessTown.com offers complete details of what goes into a media plan. Entrepreneur discusses the three parts of a media plan.

Advertising media planning

Media planning and buying are part of advertising media planning. Advertising media planning is a process in which a company chooses what kinds of media to use to implement its marketing objectives. There are many stages in the process of executing an advertising media planning campaign, such as research, buying ad placement, and analyzing the effectiveness of the purchase.
Try: Imediaplanning.com provides information on the stages of the advertising media planning process.

Media planning software

Media planning software is software allows you to easily keep track of your media plan. There are different software products available on the market for media planning, and you'll want to know what they include. Some are created for the purpose of planning and tracking upcoming advertising campaigns while others allow you to show your current campaign to prospective clients. There is software that can be purchased and installed, as well as programs that are hosted online.
Try: Plan Magic gives you some examples of media planning software. Mottert Systems provides a list of features offered by different media planning software products.

Media plan template

A media plan template is the basic component of media planning software. The template allows you to set up your plan, create a model for its execution, and create a summary of its effectiveness. Media plan templates exist as word processing documents or spreadsheets, depending on your preference.
Try: MyWorkTools.com provides a brief summary of a media plan template.

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