Menu Boards Key Terms

Sound like a pro discussing menu board key terms

A menu board can be an integral part of your advertising budget, but there may be some key terms you don't know. These are common terms that can help you decide which type of menu board you want to work with. It's best to show as much information as you can on menu boards if you run a restaurant or diner. Here are a few key terms to get you started on sounding like a professional when discussing menu boards.

 

Drive-through menu boards

A menu board is the first thing a customer looks at when using your drive-through service. A menu board can show specials, your menu and any other information you want your customers to see.
Try: QSR Web has information on choosing menu boards.

Back-lit menu signs

Back-lit menu signs are menu boards that have a lit-up background displaying your menu. The exterior is lighted so that it draws attention to the menu board.
Try: Airpark Banners & Signs explains how back-lit menu signs are used.

Dry erase boards

A dry erase board can be a handy tool to use as a menu board for businesses that change specials frequently. A dry erase board is sometimes called a whiteboard. This is a glossy surface that can be written on and erased with ease. It is similar to a chalkboard, but a special pen is used, and the writing can be easily removed. Different color pens can create an attractive display.
Try: Wise Geek explains what a dry erase board is and how it works.

Digital menu boards

Digital menu boards are a way of advertising your menu in an eye-catching way so that customers are drawn to whatever food or drinks you are offering. It allows you to easily change your menu and display.
Try: Smarter Sign offers a guide on menu boards and their use.

Menu holder

A menu holder is a display that sits at the customer's table showing different specials, food or drink items, as well as information on the restaurant. These are handy because they showcase certain foods that can be purchased impulsively.
Try: Displays2Go has valuable information on menu holders. It also shows pictures of different models. 

Point of purchase menu holders

Point of purchase menu holders are floor stands or a cardboard cut out that displays a certain menu item or special. These are an excellent resource in showing off an item and drawing your customer's attention to the special.
Try: Sales Packaging has information on point of purchase menu holders and how they help a business display its menu.

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