Muffins Education and Training

Learn how to build a business in muffins

By Jason Wood
There is something so enjoyable about the fresh smell of a blueberry muffins wafting through the air. Couple that with a piping hot fresh coffee and the day has started out right. Many people seek the comfort of that combination regularly, which means there is big business in muffins.

Whether you make banana muffins, pumpkin muffins, low fat muffins, corn muffins or apple muffins, building a business takes a bit more than stirring a few ingredients in a bowl. Here are some tips on how to interact with everyone from wholesale muffin sellers to muffin distributors so that you can build your business.

1. Contact muffin franchises as part of your muffins education and training.

2. Take a course or attend a seminar for muffins education and training.

3. Take a full length course or contact a supplier to complete your muffins education.

 

Interact with franchisers as part of your muffins education and training

When it comes to learning about or operating a muffin business, one of the best source of materials is muffin franchisers. They have already done the leg-work in perfecting the product, they understand their marketplace and there is already built-in name recognition. Even if you ultimately open your own store or work in another aspect of the muffin business, seeking out franchisers who offer muffin training courses is a great place to start.
Try: Enroll in the training for My Favorite Muffin which is a franchise that it is offered by BAB Inc. During the course of training you'll receive an overview on everything from marketing to making the muffins for your business opportunity. Also, Muffin Break which is located in Australia and England and is looking to expand into the United States, also offers training classes. Simply fill out the franchise information form and download their manual. After a representative contacts you and you've been approved, you will be set up for training and education.

Find a seminar as part of your muffins education and training

When it comes to understanding the business of muffins, it's best to go directly to the source and learn from the experts. Seek out bakeries that offer seminars and classes in making muffins. That way you'll not only learn the tricks of the trade but actually cook in a commercial kitchen setting which is quite a bit different than using the appliances at home.
Try: Check out the website for Creative Culinaire. They offer seminars and workshops in commercial muffin and cup cake making several times a year. Sugar Inc. also offers several courses per year in the art of making muffins.

Enroll in a course or contact a supplier for further education on muffins

Attending a baking school will give you a background in pastry and muffin making as well as making other sweet treats like cakes and cookies. Look for a baking school in your area or online. Another aspect to check out is contacting a supplier who will give you market research material which you can incorporate in your business.
Try: Check out the website for AIB Online. They offer a comprehensive course on how to make muffins and biscuits, as well as the business of baking over the Internet. You can also contact a supplier like Otis Spunkmeyer as part of your training and education. Otis Spunkmeyer not only offers nutritional information, but also marketing materials and strategies on how you can boost sales. Even if you don't utilize their muffins, you can learn a lot from the valuable market research they are willing to share.

 

  • Keep your muffin recipes under wraps once you open your business. Remember your style of muffin (large, small or anything in between) and the taste of your muffins are the two aspects of your product that the customer is going to remember. Keeping your muffin recipe from being duplicated is of prime importance.

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