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Music Industry Public Relations and Marketing Services Basics

Promoting your music using the best of music public relations

By Patricia La Bella
You have a great sound and maybe even a small following, now it's time to put on your music marketing hat. For most musicians, it's not easy to sell their band or their music. But marketing in the music industry is a very big part of success in this very competitive industry.

There are many music industry PR avenues offered to musicians. The music industry public relations fields are abundant, it just takes a little time and a lot of initiative. But hey, if you're passionate about your music, getting someone who can actually help you get your music heard is worth it. Let's look at a few important starting points:

1. The music industry public relations and marketing services basics can start with the simple act of networking. A good opportunity can come anywhere and at anytime.

2. Never under-estimate the value of a professional music marketing firm.

3. Get your name or your band's name out in the public. T-shirts, fliers, stickers and CDs are great examples of substantial DIY promotional tools.

 

Utilize music industry public relations and marketing services

Keep control of your music, but at the same time, allow a professional music industry public relations expert to take on the important task of music promotion. Hiring a good PR firm is one of the best ways to get your music heard.
Try: There are a lot of music marketing companies out there. Do a little research to find out which companies specialize in your genre of music and go from there. Successful music industry public relations agencies, such as Three Sixty Media, are very specific as to what they look for in potential new bands. If you are searching for the right music industry pr agency to promote your music, Record Label Resource has an extensive list of music publicity firms all across the country.

Utilize your own music marketing to generate a buzz about your music

You know more about your music than anyone. So, go out there and get the word out. Excitement is infectious; if you are excited about your music, others will be as well.
Try: Get your website URL on a band site. The Hype Machine is a popular forum highlighting new bands. Your MySpace friends list is a great way to plug your band and an excellent way to keep your fans up to date with your music news.

Create your own band promotion media kit

Having you or your band noticed by a top music public relations manager may take a few aggressive steps on your part, but it could be the difference in getting signed up by a promoter or being passed over.
Try: Get a publicity photo taken by a professional head shot photographer. The Michael Benabib studio specializes in music industry portraits and bio info. If you don't have the resources to get into a recording studio, consider the option of investing in music software. pcmusicstuff.com offers a variety of music software that can allow you to generate your own mp3s or other music conversions.

 

  • If the idea of selling your music is a bit daunting, just remember that you are entering an industry that is built on marketing; just think of your music as a product that needs to be successfully marketed in order for you to be successful.

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