Music Industry Public Relations and Marketing Services Key Terms

Learn music industry public relations key terms to achieve professional success

By Rachel Davy, Writer/Editor

Professional success in the music industry is dependent on many things, so the more musicians know about public relations, the better the outcome. By learning as much as possible about music industry public relations and marketing key terms, better-prepared music industry professionals will be able to do what is necessary to promote themselves and achieve success.

Press release or press kit

Press releases and press kits are distributed to the print media, as well as radio and television stations, to promote upcoming concert events and recording releases for musicians and bands. There are press release distribution companies that specialize in creating and distributing press releases and press kits to media outlets.
Try: Read about the press release services offered at Mass Media Distribution LLC.

Music media promotion

Music media promotion is the introduction of music on radio stations to increase airplay and exposure. Press kits and other promotional materials can get the attention of those in the music industry who will put music recordings in heavy rotation at radio stations.
Try: Learn about music media promotion at ASL Music Media & Promotion.

Social media

Social media includes using social networking Web sites like MySpace, Facebook and Twitter to promote musicians or bands. Profiles on these sites showcase samples of recorded media and feature concert events and news about music groups and singers. Fans can join these sites and subscribe to blogs to receive current information about musicians and bands.
Try: Get information about social media promotions at amp3 Public Relations.

Event planning

Event planning includes planning a concert, festival or party. Some events have themes or motifs, so an event planner would order whatever is required to fit that theme. An event planner also takes care of catering, crowd control and the arrangement of seating and security to ensure that the event is a success.
Try: Learn about event planning services at Sue Auclair Promotions.

Image consultant

An image consultant creates or improves the image of a musician or band so that they can be marketable and get a record deal. When singers and groups want to create an image that stands out and gets them noticed in the media, they hire an image consultant.
Try: Read what an image consultant does in this article in the New York Times.

Media consulting

Media consulting is the practice of helping musicians and bands learn how to give interviews for radio and television media. Musicians and bands receive instruction in how to behave during interviews so they can achieve creative success.
Try: Learn about media consulting at Stevens Media Consulting.