Nail Care Products

Increase salon revenues with the latest nail care products

By Amy Jo Garner, Consultant

Salon owners and nail technicians should carefully consider the nail products and nail tech supplies they use. The money you save by purchasing low-cost products could cost you in customer loyalty. Nearly 94% of women and a small percentage of men spend more than $6 billion a year on salon manicures. The market is competitive in both price and quality. If a client is unhappy with either, she can simply take her business to your competitor down the street.

Nail care products include both the cosmetics and the tools used for a manicure. In a nail salon, products often include acrylic nail supplies and the new gel nail products. In addition, nail techs should stock their stations with seasonal and popular nail art supplies. Keep these things in mind when stocking up on nail supplies:

1. Customers don't just want beautiful nails. Products should ensure proper hygiene and maintain health standards.

2. Trends change with the seasons. Stay informed about the latest fashions.

3. Women consider manicures a necessity and a luxury. Provide the best nail salon experience possible.

Stock nail care products you can rely on

You won't find a shortage of nail polishes or manicure supplies to choose from. However, quality varies from brand to brand. Keep your customers satisfied by only using proven nail salon products.
Try: OPI provides a complete line of nail lacquers and nail treatment products. They monitor the trends and help you stay up-to-date with the hot products your customers want. Register as a professional with them and take advantage of all they have to offer. You can also register as a professional with the well-known brand Essie.

Choose only quality artificial nail supplies

For customers who prefer artificial nails, products need to be selected based on quality and reliability. You'll ruin your reputation if the products you use chip, crack or fall off before it's time for the next manicure.
Try: Miami Beach Nail Co. acrylic nail products have an excellent reputation for not lifting. You can buy small sizes to try out and bulk product for your salon. Gel nail products are newer than acrylic and are earning the reputation as less damaging to the natural nail. Make Nailogic your one-stop-shop for both supplies and training for gel nails.

Express yourself with the latest in nail art

Clients often want nail art to coincide with holidays or special events. Artificial nails make an excellent canvas for the creative nail technician equipped with nail art supplies, including rhinestones, decals and freehand or stenciled airbrushing.
Try: Sign up for the Trendy Princess newsletter to stay current on trends in nail art, nail jewelry, application tools and storage cases. Their website features a nail art photo gallery and a series of nail art how to's. You can order individual items or large quantities at wholesale. Colors In Motion supplies kits and accessories for nail airbrushing.

Purchase nail care tools that last

Nail technicians need to be armed with the best nail care tools they can afford. Good quality tools may cost more, but will last longer and cost less in the long run than less expensive tools that have to be replaced more often.
Try: Body Toolz Inc. provides a complete line of nail care implements, including a line of ergonomic tools. Order online or request a catalog.

If you own a full-service salon, make sure the nail techs you rent space to provide the nail salon products and services your clients want. Otherwise, you'll lose manicure business to the nail salon next door.