Still, many of the proven "rules of engagement" apply, because, whatever the method, it's all about relationships.
With that in mind, there are three basic kinds of business networking:
- Traditional networking – Face-to-face meet & greets at business functions, social events, club meetings, etc. In addition to joining an association specific to your industry, check out your local Chamber of Commerce or Rotary International chapter.
- "Structured" networking clubs – Professional groups like Business Networking International (BNI) require a significant time commitment but can be tremendously helpful in finding new business.
- Online or E-Networking – Internet-based networking websites such as LinkedIn and Spoke.com take "six-degrees-of-separation" networking and make it digital.
Action Steps
The best contacts and resources to help you get it done
Join a formal business networking or booster group
Joining a group can be like having dozens of sales reps promoting your business for you.I recommend: Business Networking International (BNI) has chapters around the world. Or plug in through a local chamber of commerce (terrific for local networking) or Rotary club.
Take advantage of online networking opportunities
The newest trend in networking provides unique opportunities to connect with colleagues online and expand your network exponentially.I recommend: LinkedIn is a popular E-networking site, as is Ryze. Some online networking sites are geared towards specific industries. EntreMate, for example, specializes in connecting entrepreneurs who are looking for business partners.
Perfect your elevator pitch
Prepare and rehearse your one-minute "introduction speech" in advance. This breaks the ice and also serves as a good conversation-starter.I recommend: Learn more about crafting a great elevator pitch. Need inspiration? Read successful elevator pitches and tweak your own at YourElevatorPitch.com.
Be a trade group joiner
Join professional trade groups. Volunteer. Become actively involved in your industry associations. Make a name for yourself; don't hide behind the scenes.I recommend: You can join local chapters of Fast Company magazine's Company of Friends group to stay connected or more freelance-oriented groups like Guru.com, where you can find work and search for freelancers to work for you.
Give before you get
Remember that networking is a two-way street. Be ready to reciprocate. Kevin Spacey's Hollywood agent character said it best in the film "Swimming with Sharks:" You've got to give action to get action!"I recommend: Don't dismiss the power of social networking websites like Friendster and Knowmentum. These can be a source of great connections.
Follow up
Cultivate your relationships. Send notes after meeting a new contact. Be proactive about staying in touch. Recognize that it takes time to build a relationship.I recommend: The Riley Guide offers additional information and advice about networking.
Tips & Tactics
Helpful advice for making the most of this Guide
- Dig your well before you're thirsty – the best time to develop your network is before you need it!
- Be a great listener. You'll expand your circle of friends when you show sincere interest.
- Offer assistance. Networking is not a one-way street.
- Just like there's a right way to "work a room," you must observe proper "netiquette" when you're networking online.
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