Newspaper Distributors and Wholesalers Key Terms

Explore words related to newspaper distribution and wholesalers

By Stacy Davis Hudson

Expand your knowledge of terms that can enhance your newspaper distribution efforts. Fortify your vocabulary with words that relate to the field but that may hide or become obscure within their acronyms. For instance, knowing words related to marketing, equipment regulations, circulation and distribution, publication size and other key terms, enhances industry intelligence and may boost your publication’s bottom line. Review the following terms to gain a greater understanding of words related to newspapers distributors and wholesalers.

Total Market Coverage

Total Market Coverage (TMC) refers to publications delivered to households within a newspaper's market or a portion of the market. TMC products serve two purposes. First, they give advertisers an additional way to market their goods or services. Second, TMC products encourage non-subscribers to buy or subscribe to the main publication. TMC newspapers generally contain fewer pages than primary publications. In addition, TMC products carry names different from main newspapers.
Try: Read more about Total Market Coverage at Echo Media.

Electromagnetic compatibility

The term electromagnetic compatibility in basic terms means equipment that functions adequately alongside other equipment. Simply put, electromagnetic (EM) radiation originates from some of the electrical equipment used by newspaper distributors and wholesalers. The amount of EM emanated from such equipment must meet industry standards.
Try: Get in touch with Henry Ott Consultants to review regulations about electromagnetic compatibility for the United States and other countries.

Controlled circulation

Controlled circulation refers to a newspaper or other type publication distributed to a specific audience at no charge. The publication company targets the designated audience by any number of categories such as race or ethnicity, professionalism or trade, health issue or ailment, product use or consumption, and scores of other categories.
Try: Learn more about controlled circulation and see samples of controlled circulation publications at both BNET.com and HispanicPRwire.com.

Cost per thousand

This advertising term, cost per thousand (CPM) refers to the average newspaper advertising cost per thousand viewers. The letter "M" in the acronym stands for the Roman numeral for 1,000. CPM works when an online newspaper advertiser sells ads that guarantees the advertiser a specific number of impressions, and then determines the rate according to that guarantee multiplied by the CPM rate. An impression refers to the number of times a consumer downloads and views an online ad.
Try: Find out more about CPM from The Blinder Group, a company that provides consulting about CPM advertising sales and other type of media training.

Custom distribution

Custom distribution refers to distribution reporting tools that allow you to see the delivery status of distributed newspapers, track emails sent to clients and whether or not they opened them, and trace faxes. Invest in custom distribution services to personalize your customer list.
Try: Contact Marketwire Incorporated to learn more about custom distribution.

Broadsheet

The word "broadsheet" means a newspaper or other type of publication in a large format. Broadsheet publications generally contain a sheet size of 17x22 inches. Some newspaper distributors and wholesalers find the broadsheet size lacks appeal to younger audiences. In this case, distributors access youthful audiences with tabloid or magazine size publications.
Try: Read more about the term "broadsheet" at wiseGeek.com and also at Socyberty.com.