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Frances Sharpe

Guide to Offering Employee Benefits

Offer an attractive benefits package that doesn't break the bank

By Frances Sharpe, freelance writer/editor

Many small business owners think they can't afford to offer employee benefits. In reality, small businesses can't afford not to offer a benefits package of some type. Although insurance and other benefits can be costly, offering employee benefits can pay off in the long run.

An attractive benefits package can help you recruit and retain quality personnel. It can also boost productivity and employee morale. The most common employee benefits offered include:

  1. Paid time off
  2. Health insurance
  3. Disability insurance
  4. Vision and dental insurance
  5. Life insurance
  6. Retirement plans

Action Steps
The best contacts and resources to help you get it done


Shop in online employee benefits malls

Several Web-based services offer an efficient way for small businesses to outsource employee benefits, including group medical, dental, life and 401(k) products.
I recommend: eGroupBenefits offers easy online quotes and enrollment, side-by-side benefit plan comparisons with independent advice, and more. BenefitMall is actually a site for brokers who sell to small business, but it's a handy place to learn about the benefit products being offered by top providers.

Offer paid time off

Although you aren't required by law to offer paid vacation, holidays or sick leave, most small businesses do. In fact, you're likely to have trouble recruiting good talent without a vacation policy.
I recommend: Salary.com takes a look at paid time off policies. Payscale.com breaks out average vacation days by more than a dozen criteria, including age and industry.

Find affordable health insurance

Although health insurance costs are skyrocketing, it's one of the benefits employees want most. Whether you choose an HMO, a PPO or a POS, look for an accredited plan that offers adequate accessibility to physicians, affordability and quality. Choosing a health insurance plan that provides prescription benefits makes your plan even more attractive to employees.
I recommend: To research, compare and apply for group health insurance yourself, visit eHealthInsurance.com, which offers small business plans from major carriers. Small business members of the NFIB have access to a wide array of cost-saving health plans for small businesses. Look for a health insurance broker who has experience helping small businesses in your industry at the National Association of Health Underwriters.

Disability insurance

Disability insurance can give your employees peace of mind. This common benefit provides employees with a percentage of their salary if they become injured or ill and can't work. Higher-priced plans provide benefits if an employee is unable to perform his or her job even though they could perform other tasks; cheaper plans only provide benefits if the employee is completely unable to work.
I recommend: UnumProvident and MetLife both offer a full menu of employee benefits for small businesses, including disability insurance.

Vision and dental insurance

Vision insurance plans are fairly basic and there are only a handful of providers, making it relatively simple to choose and administer a plan. Choosing a dental insurance plan isn't so easy, with dozens of providers offering a vast array of options.
I recommend: Vision Service Plan (VSP) is by far the largest provider of vision plans. Delta Dental is the nation's leading dental plan provider. Get the basics on dental and vision plans in the Dental and Vision Insurance Buyer's Guide at BuyerZone.com, where you can also find free quotes.

Life insurance

Offering life insurance shows your concern for your employees and their families. Group term life insurance is often the most affordable option for small businesses.
I recommend: Cigna is an employee benefits solutions provider that offers a number of life insurance options among other insurance products.

Retirement plans

Smaller businesses that offer retirement plans generally offer a 401(k), a SEP-IRA or a Simple IRA. 401(k) plans are generally most appropriate for companies with more than 20 people. If you employ fewer than 20 people, consider a SEP-IRA or a Simple-IRA.
I recommend: Fidelity offers a range of retirement plans, helps you choose the right one for your business and lets you set it up online.

Choose an administrator

If you don't have a dedicated HR employee, delegate administration of employee benefits to a single person. Facilitate these duties by downloading benefits forms available online.
I recommend: Find vacation forms at HRDirect.com. Download forms for medical recordkeeping at GNeil.com.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Additional employee benefits you may want to consider offering include flextime, parking privileges, education reimbursement and company discounts.
  • Benefits, such as retirement plans and health insurance, must comply with government regulations. Consult a lawyer or benefits consultant before offering a plan.
  • You don't have to foot the bill entirely. Most small businesses ask employees to make a contribution toward their health insurance and other benefits.
  • Survey your employees to find out which benefits are most desirable. Save money by offering only the benefits they want most.
  • If all of your employees are in their teens or 20s, life insurance may not be necessary.

The official source of Offering Employee Benefits is the Employee Benefits page at Business.com

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Recommended Solution Providers

BuyerZone: Benefits
BuyerZone is a site where buyers can purchase products and services for their businesses.

AON Consulting/ Aon Corporation
Offers insurance brokerage, risk management products and consulting, personal lines, warranties, and human resources services and consulting.

Wage Works
WageWorks, Inc. provides consumer-driven tax-advantaged spending accounts for health and dependent care, and commuting. Products include flexible spending (FSA), health reimbursement (HRA), health savings (HSA), COBRA and commuter accounts.

Aflac for Small Business
Insurance policies that may cover expenses not covered by an employer's insurance.

eGroup Benefits
Provides a complete package of group benefits.

Benefit Mall
Offers benefit services for small and medium sized businesses.

Best Sites to Learn More

Workforce Management: Comp, Benefits and Rewards
Site including articles, resources, and a discussion forum and resources about employee benefits.

About.com: Employee Benefits and HR Policies
Employee benefits and policies for small business owners.

Allbusiness.com: Compensation and Benefits
Numerous articles covering many different types of employee benefits.

Employee Benefit Research Institute
Site which contains information which contributes to, encourages, and enhances the development of sound employee benefit programs and sound public policy through objective research and education.

Inc.com: Compensation
Site with checklists, benchmarks, advice, and articles on such topics as settling on a compensation strategy and creating a variable pay plan.

National Federation of Independent Business: Health Benefits
Site containing business resources, such as articles and service providers, and political news for small and independent business in America.

FindLaw for Small Business: Wages and Benefits
This site provides information and resources on employee wages, benefits, and related topics such as family and medical leave.

Vault.com: Compensation and Benefits
Contains articles about various aspects of compensating employees and offers options for providing benefits.

Small Business Benefit Association:
Provides insurance, agreements, and advise to protect small businesses.

Best Blogs and Forums

Expertlaw.com: Employee Benefits Forum
Forum to discuss all aspects of employee benefits from a legal perspective.

Fairmark.com: Forum Retirement Savings and Benefits
Questions and comments about IRAs, 401k accounts, social security, and other forms of retirement savings and benefits.

FreeERISA Discussion Board
Discussion forum for users of FreeERISA.

Workforce Management: Benefits and Compensation
Exchange ideas about health plans, retirement, work/life benefits, and employee assistance.

Benefits Blog
Blog about taxes, benefits and ERISA laws.



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