Online Advertising Software Key Terms

Learn the words that people use with online advertising software

Online advertising software can help business owners manage their advertising campaigns. It's important to be sure that you're getting a good return on your investment so you're not wasting your advertising dollars. When looking for a good Internet advertising program, it's smart to understand the various terms that are associated with each feature. This will ensure you don't purchase an autoresponder when you really want to start a PPC campaign.

Ad tracking

When you're paying for advertisements, you want to be sure that your ads are working. Ad tracking is the process of tracking whatever type of online ads you have, from pay-per-click to banner ads. A software program can help to automate this process.

Autoresponder

Many businesses choose to market to their customers through email, and an autoresponder can help facilitate this. Autoresponders automatically send users a response when they sign up for your mailing list. Autoresponders can also send customers your message at a predetermined time and manage email permissions, an important part of email marketing.

PPC

PPC stands for pay-per-click, and it's a very popular form of online advertising. A business that uses a pay-per-click advertising program pays only for the ad when a user clicks on the ad. A "click" can cost anywhere from a few cents to a few dollars.

Rich media

More companies are choosing to use rich media in their advertisements. Rich media uses techniques such as video or animation, which allow for movement on the ads. Companies find that users respond more to online advertisements that utilize rich media.
University of Washington offers a nice discussion of rich media and its various applications.

Web 2.0

Recently, there has been a general feeling that the Internet has moved on to the next level. People call this "Web 2.0." The idea focuses on communication. Companies use Web 2.0 in their advertising to encourage users to generate buzz about their products.

Split testing

Split testing allows companies to test different ads to see which one works best. Online advertising software helps to track performance.

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