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Constance Gustke

Guide to Online CRM Solutions

Hosted customer relationship management can make your life easier

By Constance Gustke

Attracting and retaining customers is a key challenge for any business. Fortunately, online CRM (customer relationship management) solutions are rapidly becoming more functionally rich, viable ways to mine this area. The upshot is that Web-based programs can save you time and money, and are an excellent way to track customers versus more costly on-premise versions. Online CRM solutions:
  1. Sate customers' desire to interact through multiple channels
  2. Deliver insight into customers' needs through click-stream data
  3. Offer users more chances to send emails and interact online
  4. Use online Web-training materials for staff

Action Steps
The best contacts and resources to help you get it done


Get up and running quickly

Most hosted solutions are functional within weeks. Conversely, the on-premise version takes at least six months to be installed. Also, hosted versions can even be downloaded from the Internet with a credit card. The upshot is rapid ROI (return on investment), since implementation time is much faster.
I recommend: Some of the biggest names in software have turned to hosted solutions. Go to Oracle and SAP to research their offerings, such as ROI, speed to market and other key factors.

Lower cost than installed versions

By virtually outsourcing your CRM, IT costs are substantially cut. Start-up fees are minimal, and the monthly fees are straightforward and generally low. (Most of the fee is comprised of licensing costs.) Because software maintenance and support are outsourced, there's little need for a sizable staff.
I recommend: Sites like CRMBuyer.com and SearchCRM.com post articles and guidance on the cost of eCRM versus the installed versions. It pays to compare cost, line item by item.

Easily personalized

These days, CRM solutions fit easily into existing networks because they're highly flexible. The Internet is the backbone of the system. Some big enterprise companies like SAP and Oracle offer hosted services beyond just CRM that you can expand into.
I recommend: For useful information on personalization, go to CRMProject.com. And to find out which companies are expanding their hosted offerings, check out DestinationCRM.com.

Flexibility leaves room to grow

Upgrading an installed CRM solution can be costly. But the hosted solutions are highly scalable and can be easily upgraded.
I recommend: Gather more information on scalability at CRMGuru.com, where you can use its moderated discussion groups and peruse its CRM Knowledge Base of 1,000 tips and articles. 

Low risk tests

Not only are hosted solutions cheaper to implement, some even offer free trial periods so that you can test them.
I recommend: Sign up for a free 30-day trial at SalesForce.com, a market leader in hosting.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Ease of use is key. Does the program have an intuitive interface?
  • Look for Web training - the ability to track which staff members are using the system and why.
  • Benchmark the reams of data you're collecting with charts and graphs.
  • Knowing your goal, such as connecting with customers, helps you choose the right online CRM solution.

The official source of Online CRM Solutions is the eCRM page at Business.com

SageCRM Online Web-Based CRM Software
Provider of sales, training and support for SageCRM, an online hosted web-based CRM software solution. Free 30-day trial for this CRM application.
CRM Software | SalesLogix CRM | NetSuite CRM+ | Saleforce
www.accessiontechnology.com
eCRM: Dun & Bradstreet®
Get Unlimited Access to D&B's Business Database of Sales Leads. View Company Information, Build Lists & More. Free 7-Day Trial.
Free Trial | Learn More | Company Profile
www.selectory.com
Sage CRM Solutions- The On-Demand CRM Solution of Choice
Reduce Sales, Marketing & Administration Costs with Web-Based SageCRM Software. Improve Productivity & Efficiency. View Demo Today!
See Demo | Request Info | Free Trial | See WebCast
www.SageCRMSolutions.com
Microsoft® Forefront - Free Trial
Get Enterprise-Wide Protection with Microsoft® Forefront. Download Today!
Try It Out | Read Case Study | Learn More | Resources
Microsoft.com/Forefront

Recommended Solution Providers

Sales Boom: CRM Solution
Integrates and easily deploys across an enterprise.

RightNow: CRM Resources White Papers
Customer service and CRM solutions provider.

SAP: White Papers
SAP offers customer relations white papers and resources.

CRM Mastery: Provider of Online CRM Services
Customer relationship management consulting and solution evaluation.

TEC Vendor Showcase: Product Comparisons
Free service allowing users to review information about varying CRM solutions.

SalesForce: Online CRM System
Offers a family of solutions to suit business needs.

Best Sites to Learn More

Destination CRM: Information on Customer Relationships
Information, products, and services relevant to the CRM user marketplace.

Line 56: CRM Technology
E-business technology and strategy, detailing CRM.

Small Business CRM: Resource Center for CRM
Resource center to assist business owners select a CRM.

E-week: CRM Tech News
CRM news with a high-tech perspective.

CRM2Day: CRM Resource Center
Member-based CRM resource center.

CRM Guru: Customer Service Articles
Online community focused on customer relationship management (CRM).

Best Blogs and Forums

Business Know How.com: Forum
Small business forum with CRM information.

First Coffee: CRM Opinion Blog
Telecom and CRM pundit.

Sightless Consulting: CRM Advisement Blog
CRM online technology discussion.



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