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Greg Brown

Guide to Opening an Office Outside the U.S.

Going international? Here's how to get your space

By Greg Brown

You're ready to take the plunge: a foreign office. Or maybe this is your 25th such launch. There's a lot to be said for getting on a plane and walking the streets for a week, if you don't already know the city in which you're about to invest. Think about where you live now. Where would a foreigner likely think to lease first? And how much of a mistake would that be? Yep, now you're that person. You'll need to know some basics before even buying the plane ticket. Here's a good start that will get you to the moment start really knocking on the pipes at your new corporate digs:

Action Steps
The best contacts and resources to help you get it done


New in town? Or testing the waters?

Opening your first foreign office can be a big step and costly if you have to retreat. Several agents have sprung up to serve the temporary market or for companies seeking space.
I recommend: Regus and Office General are good sources for short-term space on a global basis.

Go virtual

Do you need a full-blown office? If you are running a "street on the feet" sales operation, chances are a virtual office will do the trick until you grow.
I recommend: Stratis can arrange computer connections, phones, receptionists, a mail drop and any number of short-term spaces for sales people on the move during the day. Business Meeting Places (both units of Regus) offers alternatives to a pricey hotel board rooms.

Hire local talent

Any major world financial or political capital will have an active office market, and a thriving commercial real-estate culture as well.
I recommend: OfficeFinder connects you to local agents depending on geography. If you have time, build contacts first through the American Chambers of Commerce; no one will know local property better than in-country members. Join the chamber, too, of course.

Get a big gun

Most of the major U.S. commercial agents now operate foreign offices. If your needs are complex or require very specific locations (say, in the financial district), they'll have the resources and know-how.
I recommend: Some of the largest include Jones Lang LaSalle, NAI Global, CB Richard Ellis, Colliers International, Cushman & Wakefield and Trammell Crow.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Lots of buildings in bustling foreign capitals are so new they don't have office spaces, just floors. Ask you agent about additional costs involved in building out — and if previously leased spaces are available.
  • Location, location, location: In a foreign country, this mostly means putting your office as close as possible to where your executives live. No one wants a crazy commute, and big foreign cities tend to be very dense.
  • Sublet if you can. Sometimes companies with varying fortunes need friendly renters to take up space for months or years.
  • Get escape clauses in writing. If you have to close up shop quick — say there's a currency collapse — paying rent for years later will hurt a lot.
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Recommended Solution Providers

China Performance Group: Office in China
Functions as a China support structure for our customers.

Business-in-Asia: Consulting
Caters to the needs of U.S., Canadian and U.S. Investors seeking to set up a company, branch or representative office in China or Southeast Asia.

Jetro: Japanese Assistance
Provides information and support to American companies looking for successful entry and expansion in the Japanese market including offices.

Location Management Services (LMS)
Provider of global site selection, incentive negotiation and compliance management services for companies considering expansions.

PMR Consulting: European Consulting
Specializes in consulting services in Central and Eastern Europe for foreign companies interested in the region.

Best Sites to Learn More

Williams Mullen: Structuring International Operation
A legal framework for U.S. companies operating abroad.

Best Blogs and Forums

Expand Abroad Consulting: Blog
Blog on abroad business problems and solutions.



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