Home » Guides » Optimizing Written Content for Customers and for Google on Your Web Site

Optimizing Written Content for Customers and for Google on Your Web Site

Quality English writing is the key to great web content that ranks well in the search engines and is highly usable for your web site visitors

By Haley Nelson, Web content writer Web Content Company
One of the biggest challenges for anybody writing Web content is balancing usability with search engine optimization (SEO) criteria. Part of you wants to write compelling, thought-provoking copy that users will love. The other part wants to fill your content up with keywords, using all the SEO tricks you can think of.

Unfortunately, neither of these techniques will get you the results you want. In this article, I'll offer some Web content usability ideas that will keep users on your site while still optimizing your site for search engines.

 


Try: 


Try: 


Try: 

 

  • Conduct usability tests - Ask your peers to visit your Web site and talk out loud while they're browsing it. This could reveal many things about your usability, from illogical navigation to lengthy pages.
  • Consider buying professional content - Before you considering writing your own content or hiring the neighbor kid to do it, considering consulting a Web content writer. Content really is the most important component of a Web site, and investing in it can pay off and get results.
  • Work with a designer - Design and readable content go hand in hand. If your text is too small or too large, people won't read it. If paragraphs are unnecessarily long, people won't read them. Consider working with a designer to come up with a layout that is both visually appealing and readable.

Copyright © 2011 Business.com, Inc. All Rights Reserved.