Pantone Color Forecasting
Use Pantone forecasting to find the right colors to promote your business or sell your products
Many businesses know about the color giant Pantone, because they picked Pantone business colors for their company’s stationery. However, you can use Pantone color info for more than just picking something nice for your letterhead.Using a Pantone color directory, you can find the perfect color for your promotional needs, home interiors, fashion, even television and website. You can search Pantone colors online, as well as buy Pantone color forecasting products. When considering your Pantone business needs, you’ll want to think about the following:
1. Color affects the entirety of a design, regardless of the medium.
2. Colors don’t exist in isolation–using color palettes helps unify design and message.
3. The Pantone color forecasting website can help you design on the cutting edge with new colors handpicked by top color experts.
Think about the ways Pantone color forecasting can be used in your business's products and services
Business cards in Pantone colors are just the tip of the iceberg. Perhaps you need uniforms, bumper stickers, pens, websites, brochures, office interior design or lanyards. You can design any of these things with the Pantone color system.
Try: Take this fun interactive quiz with Pantone's Cammie Chameleon, who will help you find Pantone solutions for all your business color needs. You can also buy PantoneView books that include the current forcasted colors and demonstrate the many uses of color available to a business owner.
Decide on a color palette using Pantone color info
Because color drives design, it is essential that you start with the right colors before you begin any designing.
Try: Take a look at the free Pantone color charts that forecast the up-and-coming trends in colors for the next season. Check out the Pantone fashion color report, and the corresponding designer paint colors, since these are the two industries that drive color trends in all other areas. If you can’t get inspiration from the trend reports, consider having Pantone do the work for you. Pantone’s Color Think Tank can design the perfect color palette for your business.
Find a Pantone color forecasting distributor
Now that you've learned about color and decided on a color palette, it's time to find a Pantone color forecasting supplier. It's important to have the actual fan guides and color cards in order to make accurate color decisions. A high-quality, well-calibrated monitor is important; however, it can't guarantee how the color will look on the physical product.
Try: You can order Pantone products directly from their website if your business is in the US or Canada. If you deal with print media, you will want the Pantone Reference Library. For textile decisions, consider the Fashion + Home Cotton Selector. Those needing inspiration for interior design will want the Color Specifier. Finally, those designing for plastic need the Pantone Plastics Opaque and Transparent Selector.
Copyright © 2011 Business.com, Inc. All Rights Reserved.