Guide to Pharmaceutical Sales and Marketing Consulting

Pharmaceutical sales and marketing consulting is a specialized field. A pharmaceutical marketing consultant likely has a science background along with sophisticated marketing know-how. Pharma marketing assesses public relations, research, licensing and support services your business. It can provide in-depth research regarding legal and medical issues surrounding your product. Regular educational opportunities and incentives are necessary for a high-end sales force.

Consider the areas that are important to you. Do you need to educate and motivate your sales force? Do you need a business plan for marketing your product? Here are some points to keep in mind when formulating your business needs.

1. Technology is helpful in targeting marketing areas with precision into demographics, states, sites, even times of day.

2. Mixed media such as buzz and blogs, direct mail, email, print, online search, CD/DVD, cell phones, text messaging, billboards, sports, podcasts, TV and web banner ads help with brand-name recognition and product information.

3. Pharmaceutical sales consultants can train and motivate sales forces using professional development and motivation courses on site or via technological venues.

4. Analyses of pharmaceutical trends aided by scientific reports give your sales force the information they need to produce higher revenues.

Action Steps
The best contacts and resources to help you get it done

A pharmaceutical sales consultant can provide the training and motivation your sales force needs

Pharma sales consultants provide on site training for sales force personnel. Most include motivation seminars as well as courses designed to improve sales techniques. Continued professional training is a motivational factor for sales forces.

I recommend: Campbell Alliance relies on sales force assessment, training and strategy to increase sales productivity. Warner Development offers training but also educational sales and management CD-Roms for companies that do not have the need for on site training. Technology such Microsoft's software for closed loop strategies gives your sales force the ability to do real-time field analysis.

Pharmaceutical marketing consulting promotes strategies and analyses for optimum sales

Pharma marketing consulting is primarily physician-based marketing. It assesses trends, target areas, public relations, and sales force quality in relationship to physician interests. It overlaps with pharma sales. Good marketing strategies are important tools for your sales force. Marketing takes into account technological media. Interactive marketing agents enhance intranets for inhouse use or your company's website. A pharmaceutical marketing consultant needs industry expertise, the ability to bring together data and provide strategies for clients in the medical and pharmaceutical arenas.

I recommend: Manhattan Research specializes in the health care industry. It identifies trends that impact their clients' products. For enhanced web presence internally and externally, All Web Cafe creates a strong web presence designed for health care industries.

Pharmaceutical sales consultants advise on use of television ads and less expensive alternatives

Pharmaceutical sales consulting surveys suggest that physicians regard direct-to-customer advertising adversely. At the same time, face time with physicians is decreasing due to patient overloads. Technology such as podcasts, or banners on physician-based websites can influence physician interest.

I recommend: MedBanner specializes in Internet-based pharmaceutical marketing mix. It offers alternatives to direct mail strategies. PharmExec.com offers up-to-date information on technology trends in medical marketing consulting.

Tips & Tactics
Helpful advice for making the most of this Guide

• Professional pharmaceutical sales and marketing associations are a great way to keep abreast and also find solutions to your business needs.

The official source of Pharmaceutical Sales and Marketing Consulting is
the Pharmaceutical Sales and Marketing Consulting page at Business.com