A well-planned outdoor campaign can:
- Inform consumers about products, services or events.
- Reinforce your brand with repeated exposure.
- Influence buying decisions in real-time.
- Provide a cost-effective advertising campaign that goes where the customers are.
Action Steps
The best contacts and resources to help you get it done
Explore all of the possibilities
Billboards and airplane banners have been around for decades. More innovative out-of-home advertising media include painting graffiti on the side of a building (legally, of course), "wrapping" buses, showing ads in movie theaters, placing signs on top of taxicabs and running ads on digital and interactive kiosks.I recommend: Discover the many types of outdoor advertising available by clicking on "outdoor media search" at the Great Outdoor Network.
Find and compare outdoor advertising companies and solutions
The outdoor advertising industry divides itself into categories such as general, street furniture, transit and alternative outdoor media.I recommend: The Outdoor Advertising Association of America (OAAA) has lists of solution providers by category, with company name, location and product type.
Make it work together
An outdoor campaign using several different types of media requires a healthy dose of coordination. Even if you're planning on running a single ad with a single message across a number of media, you'll need several versions of the ad to fit the various sizes of the outdoor media, and you'll need to negotiate with a number of vendors.I recommend: Consider hiring an advertising agency to keep your campaign consistent, to find the best media for your campaign and to negotiate with various vendors. Search for advertising agencies by specialty and location at the American Association of Advertising Agencies.
Decide on a theme
For the best results, your campaign should have a theme, whether it's promoting the quality of your products, your impeccable customer service or your low prices. You can vary the message of individual ads but they should all relate to the theme.I recommend: Review case studies of outdoor advertising campaigns, including Starbucks and Mini Cooper, both of which tapped into a variety of outdoor media. Other good case studies on varying the design and message within a campaign theme are available at kristofcreative.com.
Tips & Tactics
Helpful advice for making the most of this Guide
- Think outside the box, but also keep your target market in mind. Graffiti artwork in an artsy area of town may be appropriate for some businesses, but ask yourself if that is your target market.
- Make sure your company logo is on every ad placed to help brand your company.
- Measure your results in every campaign. Ask customers where they heard about you. If one type of outdoor advertising is catching their eye, that is where you might want to increase ad dollars on your next campaign.
the Outdoor Ad Buying and Placement page at Business.com
Outdoor Advertising Inflatables
Promote your business with advertising balloons & inflatables. We can help you create inflatable promotional tools for outdoor advertising.
Free Estimate | Infinite Variety | Tips & Tricks | Contact Us
www.landmarkcreations.com
Promote your business with advertising balloons & inflatables. We can help you create inflatable promotional tools for outdoor advertising.
Free Estimate | Infinite Variety | Tips & Tricks | Contact Us
www.landmarkcreations.com
Outdoor Advertising
Looking for outdoor advertising? Click to see listings and compare offers online from providers in your area.
www.JustClickLocal.com
Looking for outdoor advertising? Click to see listings and compare offers online from providers in your area.
www.JustClickLocal.com
Outdoor Ad Buying and Placement
Contact us for outdoor ad buying and placement rates throughout the USA. Reach your target audience today with outdoor advertising media!
www.emcoutdoor.com
Contact us for outdoor ad buying and placement rates throughout the USA. Reach your target audience today with outdoor advertising media!
www.emcoutdoor.com
COO
New Out of Door Advertising Company! Put your company in front of millions of dollars ready to be spent. Best ROI you can get! Patented Product.
www.cleanspikes.com
New Out of Door Advertising Company! Put your company in front of millions of dollars ready to be spent. Best ROI you can get! Patented Product.
www.cleanspikes.com
Free B2B search marketing whitepaper, B2B Search Marketing Strategy Guide: Advice From the Pros.
