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Guide to Point-of-Purchase Displays

Grab your customers' attention with powerful point of purchase advertising

By Jenni Simcoe, Writer


In-store advertising, such as point of purchase (POP) displays, accounts for 53 to 60 percent of consumer purchases, according to the Point of Purchase Advertising Institute. With numbers like those, it's a good idea for retailers and restaurateurs to ad POP displays to the advertising mix.

POP displays come in a wide range of styles — from lighted menu boards to ceiling danglers that guide customers through a retail shop. POP displays provide many benefits, including:

  1. Helping customers make informed buying decisions
  2. Encouraging impulse buys
  3. Increasing sales
  4. Creating a unified brand image in multiple locations

Action Steps
The best contacts and resources to help you get it done


Find display suppliers easily online

Some POP suppliers offer a wide range of displays; others specialize in one type of display. Finding the supplier that's right for you will depend largely on the type of POP display you want to create.
I recommend: Find POP display manufacturers at ThomasNet.com and POP designers at GriffinChaseOliver.com, KristofCreative.com and AdamsAdvertising.net. See what to look for in a POP supplier and how to choose the right one for your business at About.com and review the different POP options you have at DigitalOutput.net.

Restaurant displays

Restaurant display options — such as menu boards, table tents, counter displays and floor stands — can encourage customers to try new items, order add-ons or ask for specials.
I recommend: IDSMenus offers a wide range of products including menu boards, counter displays and floor stands. Chalk Menus are a creative and artistic way to display menu boards at walk-up counters in coffeehouses or cafés. Check out Koolprint.com for custom-imprinted table tents that you can use to advertise specials or add-ons.

Standalone displays for product manufacturers

If you're a product manufacturer, you can drive sales by providing standalone displays to retailers. This not only allows you to control the look of the display, but also creates continuity at various retailers.
I recommend: Displays2Go.com features thousands of POP displays, including floor stand poster frames, sign holders and banner stands. Display Smart designs and manufactures corrugated, custom-printed display towers.

Floor graphics

Adhesive vinyl floor graphics can help lead your customers through your store to the areas or items your want to highlight. Feature new products, sale items or specific brands with your floor graphics to drive sales.
I recommend: Fast Signs enables small business owners to utilize floor graphics with small runs at over 450 locations nationwide with rapid turnaround. Distinctive Designs offers directional signage that can be die-cut to custom shapes.

Shelf signage

When customers are looking at a shelf filled with different products, they're likely to pick up the one that's highlighted with a sign or tag. Whether you want to highlight a particular product that's on sale, new or improved, shelf signage can attract your customers' attention.
I recommend: Find shelf signage solutions at MerchandisingInventives.com and at MarcomAndPop.com.

Dynamic POP displays

Many retailers are discovering the power of electronic and digital POP displays. These displays run on software that can be updated quickly to provide instant coupons, targeted product information and more.
I recommend: For your dynamic POP display needs, visit WireSpring.com.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Ask neighboring restaurants to add a table tent to each table to offer customers a cross-promotion at your business.
  • By using a local quick-print shop such as Fast Signs for point-of-purchase signage, you can add new promotions to your store frequently without breaking the bank.
  • Before you start designing your store displays, walk through stores that make you feel comfortable and check out their signage and point-of-purchase displays.
  • If you have more than one store or point-of-purchase in a store, make sure they have the same look and feel in order to create a unified brand.
  • POP displays also used to be referred to as point-of-sale (POS), but POS has become the term more commonly used for computer hardware and software applications in a retail setting.

The official source of Point-of-Purchase Displays is the POP Displays page at Business.com

POP Displays
Ivar's Displays offers a complete line of Retail Display, Store Fixture and Sales Counter Products for any store or retail outlet. Call today.
Custom Display | Store Design | About Us | Contact Us
www.ivarsdisplay.com
Point of Purchase Displays
We design and manufacture corrugated counter and floor displays, custom product packaging, dump bins, end caps, and much more. Get a quote today.
Counter Displays | Floor Displays | Custom Displays | Custom Packaging
www.CreativeDisplaysNow.com
Indoor/Outdoor A-Frame Signs
Hardwood, PVC & aluminum frames, all showroom display quality, but 100% weatherized for outdoor use!
Neon Markers | Liq. Chalk Marker
www.neoplexonline.com
POP Displays Resource
Click here for the best deals on POP Displays in your area.
JustClickLocal.com

Recommended Solution Providers

Displays2Go: Point of Purchase Displays
Provider of display hardware, specializing in point of purchase displays.

TRIO: Retail Store Design
Provides display design services and display fixtures.

DNI Marketing: Point of Purchase Solutions
Designs and creates point of purchase displays.

Planar: Point of Purchase Displays
Provider of kiosks and touch screens for point of purchase displays.

Focal Point Plastics: Customer Displays
Provides custom point of purchase displays and products.

Kristof Creative: POP Design
Designs customer point of purchase displays.

Best Sites to Learn More

Creative Magazine: Promotions and Marketing
Articles describing trends in POP displays, plus case studies of POP displays in use.

Best Blogs and Forums

VisualStore: Visual Merchandising Forum
Forum for discussing visual merchandising and store displays.

Instock Displays: POP Blog
How to care for you POP displays, and details upcoming product releases.



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