Point-of-Purchase Displays | How-to Guides for running your business from Business.com

In-store advertising, such as point of purchase (POP) displays, accounts for 53 to 60 percent of consumer purchases, according to the Point of Purchase Advertising Institute. With numbers like those, it's a good idea for retailers and restaurateurs to ad POP displays to the advertising mix.

POP displays come in a wide range of styles — from lighted menu boards to ceiling danglers that guide customers through a retail shop. POP displays provide many benefits, including:

Helping customers make informed buying decisions
Encouraging impulse buys
Increasing sales
Creating a unified brand image in multiple locations

Action Steps
The best contacts and resources to help you get it done

Find display suppliers easily online

Some POP suppliers offer a wide range of displays; others specialize in one type of display. Finding the supplier that's right for you will depend largely on the type of POP display you want to create.

I recommend: Find POP display manufacturers at ThomasNet.com and POP designers at GriffinChaseOliver.com, KristofCreative.com and AdamsAdvertising.net. See what to look for in a POP supplier and how to choose the right one for your business at About.com and review the different POP options you have at DigitalOutput.net.

Restaurant displays

Restaurant display options — such as menu boards, table tents, counter displays and floor stands — can encourage customers to try new items, order add-ons or ask for specials.

I recommend: IDSMenus offers a wide range of products including menu boards, counter displays and floor stands. Chalk Menus are a creative and artistic way to display menu boards at walk-up counters in coffeehouses or cafés. Check out Koolprint.com for custom-imprinted table tents that you can use to advertise specials or add-ons.

Standalone displays for product manufacturers

If you're a product manufacturer, you can drive sales by providing standalone displays to retailers. This not only allows you to control the look of the display, but also creates continuity at various retailers.

I recommend: Displays2Go.com features thousands of POP displays, including floor stand poster frames, sign holders and banner stands. Display Smart designs and manufactures corrugated, custom-printed display towers.

Floor graphics

Adhesive vinyl floor graphics can help lead your customers through your store to the areas or items your want to highlight. Feature new products, sale items or specific brands with your floor graphics to drive sales.

I recommend: Fast Signs enables small business owners to utilize floor graphics with small runs at over 450 locations nationwide with rapid turnaround. Distinctive Designs offers directional signage that can be die-cut to custom shapes.

Shelf signage

When customers are looking at a shelf filled with different products, they're likely to pick up the one that's highlighted with a sign or tag. Whether you want to highlight a particular product that's on sale, new or improved, shelf signage can attract your customers' attention.

I recommend: Find shelf signage solutions at MerchandisingInventives.com and at MarcomAndPop.com.

Dynamic POP displays

Many retailers are discovering the power of electronic and digital POP displays. These displays run on software that can be updated quickly to provide instant coupons, targeted product information and more.

I recommend: For your dynamic POP display needs, visit WireSpring.com.

Tips & Tactics
Helpful advice for making the most of this Guide

Ask neighboring restaurants to add a table tent to each table to offer customers a cross-promotion at your business.
By using a local quick-print shop such as Fast Signs for point-of-purchase signage, you can add new promotions to your store frequently without breaking the bank.
Before you start designing your store displays, walk through stores that make you feel comfortable and check out their signage and point-of-purchase displays.
If you have more than one store or point-of-purchase in a store, make sure they have the same look and feel in order to create a unified brand.
POP displays also used to be referred to as point-of-sale (POS), but POS has become the term more commonly used for computer hardware and software applications in a retail setting.

The official source of Point-of-Purchase Displays is the POP Displays page at Business.com

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