Point-of-Purchase Displays

Grab your customers' attention with powerful point of purchase advertising

In-store advertising, such as point of purchase (POP) displays, accounts for 53 to 60 percent of consumer purchases, according to the Point of Purchase Advertising Institute. With numbers like those, it's a good idea for retailers and restaurateurs to ad POP displays to the advertising mix.

POP displays come in a wide range of styles — from lighted menu boards to ceiling danglers that guide customers through a retail shop. POP displays provide many benefits, including:

1. Helping customers make informed buying decisions
2. Encouraging impulse buys
3. Increasing sales
4. Creating a unified brand image in multiple locations

Find display suppliers easily online

Some POP suppliers offer a wide range of displays; others specialize in one type of display. Finding the supplier that's right for you will depend largely on the type of POP display you want to create.

Restaurant displays

Restaurant display options — such as menu boards, table tents, counter displays and floor stands — can encourage customers to try new items, order add-ons or ask for specials.

Standalone displays for product manufacturers

If you're a product manufacturer, you can drive sales by providing standalone displays to retailers. This not only allows you to control the look of the display, but also creates continuity at various retailers.

Floor graphics

Adhesive vinyl floor graphics can help lead your customers through your store to the areas or items your want to highlight. Feature new products, sale items or specific brands with your floor graphics to drive sales.

Shelf signage

When customers are looking at a shelf filled with different products, they're likely to pick up the one that's highlighted with a sign or tag. Whether you want to highlight a particular product that's on sale, new or improved, shelf signage can attract your customers' attention.

Dynamic POP displays

Many retailers are discovering the power of electronic and digital POP displays. These displays run on software that can be updated quickly to provide instant coupons, targeted product information and more.

• Ask neighboring restaurants to add a table tent to each table to offer customers a cross-promotion at your business.
• By using a local quick-print shop such as Fast Signs for point-of-purchase signage, you can add new promotions to your store frequently without breaking the bank.
• Before you start designing your store displays, walk through stores that make you feel comfortable and check out their signage and point-of-purchase displays.
• If you have more than one store or point-of-purchase in a store, make sure they have the same look and feel in order to create a unified brand.
• POP displays also used to be referred to as point-of-sale (POS), but POS has become the term more commonly used for computer hardware and software applications in a retail setting.

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