POP Display Key Terms

Learn POP displays terms to find out what works for your business

POP displays, otherwise known as point-of-purchase displays, can hold, present, feature or advertise a product or selection of products. The goal of a POP display is to catch the consumer at the last part of the shopping process where he or she is about to purchase some items. POP displays are supposed to initiate spontaneous buying. When deciding on the type of POP display that would work for your establishment, it is necessary to fully educate yourself on the various POP display key terms so your final decision will meet your needs accordingly.

 

Merchandising

A process of displaying a product, or selection of related products, in an appealing fashion. A well-merchandised product entices a customer into making a purchase. You can add banners and posters in conjunction with POP displays as part of your merchandising efforts.
Try: Displays2Go offers a diverse selection of POP displays set up for many levels of merchandising.

Promotion

When a product or selection of products is spotlighted so that customers are drawn to it or them. POP displays are a very successful tools to use as part of any promotion.
Try: KnowThis offers information on the benefits of POP displays when promotion is the goal.

Freestanding POP displays

These are POP displays that stand alone on the floor of the sales room. They are used in locations with ample space, and they themselves provide a generous amount of space for displaying product.
Try: Meridian Display features a number of freestanding displays and explains how they are beneficial for increasing point-of-purchase sales.

Countertop or table toppers

These are POP displays that sit on a counter at the customer's eye level. POP displays located on counters or table tops are usually an option for retail locations that lack the space. Additionally, they are a great tool as a last effort for making a sale, no matter what the size of the establishment.
Try: Bull Display Products offers a selection of counter-top POP displays that range in size and complexity.

Store environment, or sales environment

This refers to a store layout. This is important to determine when deciding where POP displays should be situated, as you want to place them in areas where they will be most effective.
Try: POP Displays USA provides a variety of store environment examples that's a great jumping-off point for layout ideas.

Header

The most prominent part of the POP display that identifies the product or the manufacturer of the product.
Try: Phillips Enterprises sells a POP display with an arched header.

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