Portable Trade Show Exhibits Education and Training

Look for the right portable display education and training

Investing in portable trade show exhibits education and training is an essential part of ensuring that you're getting the most out of your trade show presence. Think of portable trade show displays as extensions of your business. Give your staff the training to make the most of your exhibit floor presence.

Specialized trade show training can do your staff and your business well. The right training can teach staff everything from how to set up portable displays to marketing within them. While looking for proper training, remember these things:

1. Selling in portable displays differs from selling in brick-and-mortar businesses.

2. Portable display stands encourage different psychologies in both sellers and prospects.

3. Successful selling using portable displays usually correlates with how well-trained exhibitors and staff are.

 

Get training on how to operate portable trade show displays

There are lots of trade show training resources at your fingertips. E-courses, teleseminars and webinars are only a few class formats available to you.
Try: Marlys K. Arnold uses a multimedia approach when teaching exhibitors and staff how to make the most out of a portable trade show booth. GoldenQuest offers a full trade show training course, including how to make the most of portable displays, on CD-ROM for convenient scheduling.

Look for in-person educators that specialize in portable displays

Signing up for a physical class or workshop can introduce you to the actual mechanics of a trade show. Look for a class that takes place in a trade show facility so that you can familiarize yourself with the environment.
Try: Professional Exhibits & Graphics assists in the hands-on training of exhibitors. Use their services to learn how to set up a portable display booth or another portable display system. Tradetec Skyline also organizes in-person seminars. They educate trade show exhibitors and presenters about the art of marketing while in front of portable display boards.

Try a combination of in-person and virtual portable display training

Having both the in-person and virtual training allows you to learn at your own pace first before applying your new knowledge practically. You'll get the best of both words if you go this route.
Try: The Trade Show Coach offers a number of teleseminars and presentations that can help you exploit the advantages of the portable exhibit system. For example, one thing you can learn in these courses is how to read and influence prospects' behavior as they peruse your trade show portable display. The Hill Group also trains exhibit and presenter staff.

 

• It's important that you evaluate the instructor behind your portable trade show exhibits education and training. Choose someone who is qualified and experienced with trade shows. Try looking into courses that are run by former and current organizers.

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