Guide to PR Agencies in Arizona

PR Agencies in Arizona offer cost-effective solutions for businesses seeking to increase visibility and profitability. Arizona public relations companies creatively use the media to build positive public perception about industry businesses, providing credible, third-party media endorsements.

Because reputation is often a company’s most crucial asset, public relations is a service worth the investment. Public relations agencies in Arizona provide the experience, skills and resources to increase awareness of your company’s public image, which results in an increased business revenue.

Before starting your Arizona public relations agency search process, take the time to determine your business communication objectives. If you don’t evaluate your current public relations success and challenges, it will be difficult to determine the capabilities needed from PR Agencies in Arizona.

When selecting a public relations firm in Arizona research each agency, and evaluate the following:

1. What kind of experience does the Arizona PR firm offer in your industry?

2. What capabilities and skills does the Arizona public relations agency provide?

3. How much will a PR agency in Arizona cost my business?

Action Steps
The best contacts and resources to help you get it done

Choose from PR agencies in Arizona with experience in your industry

Select public relations companies in Arizona who have a working knowledge of your industry. Ask to see a list of past and present clients. Request a list of the agency's local, regional and national media contacts relevant to your industry.

I recommend: Papagalos Public Relations is a full-service public relations Phoenix, Arizona firm that lists their clients by 9 industry specializations. Godec, Randall & Associates, Inc. specializes in consensus building and conflict resolution for public, environmental and social programs. TopSpin Communications, Inc. focuses on public relations and marketing communications services for technology industries, and they provide a description of current clients on their website.

Hire PR agencies in Arizona with proven skills and capabilities

Review capabilities of firms specializing in public relations in Arizona, and compare the skills offered with those desired by your business. Ask to see writing samples and press clippings. Find out if the PR firm in Arizona offers capabilities like market research, event planning, in-house design capabilities and crisis management services.

I recommend: Off Madison Ave is a results-driven public relations firm showcasing its clients' work through an impressive online portfolio. BJ Communications is a Phoenix-based public relations agency that provides a wide range of value-added communications capabilities. MMPR Margo Media, a public relations firm servicing the Metropolitan Phoenix market, achieves 95% editorial placement and provides successful media placement examples.

Select PR agencies in Arizona that offer competitive prices

Most Arizona based public relations firms operate through 3 different billing options. There is a monthly service fee based on hours spent on your account, a project fee for a one-time special project or event, or a retainer fee for consulting services used on an as-needed basis. In general, the price depends on the scope of the project and the number of people assigned to your account.

I recommend: Mindspace is an innovative AZ PR company dedicated to maximizing their clients' budgets; there are no mark-ups for third party production and no media commissions. Rita Sanders Advertising and Public Relations is an advertising and public relations agency that issues an Estimate and Authorization for every client, detailing the costs prior to each project.

Tips & Tactics
Helpful advice for making the most of this Guide

• If your business is a member of a trade or professional association, ask the association for recommendations of Arizona public relations firms. Often, the association can point your business in the direction of reputable public relations firms in Arizona that specialize in your industry.
• Evaluate the relationships developed with employees from public relations Arizona agencies during the selection process. Find out who will be working on your account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of your public relations firms' Arizona account team.

The official source of PR Agencies in Arizona is
the PR Agencies in Arizona page at Business.com