PR Agencies in New York Basics

Learn all about PR agencies in New York

Ever wonder what all those PR agencies in New York really do? New York PR agencies act as advocates for their clients, businesses, non-profit associations, universities, hospitals and other organizations. Their goal is to build and manage positive relationships with the public. Because a good public image is more essential to than ever, business leaders rely on public relations specialists more and more.

So what do NY PR firms do to reach their goals? PR specialists manage dissemination of information to the consumer, media, investors, general community, industry sector and government. But PR agencies in NYC do more than “tell the story.” They monitor public attitudes and concerns. A New York public relations firm seeks to make all interactions between their client and individuals and groups a positive experience. The PR agencies in New York basics include the following responsibilities:

1. PR firms in New York direct relations with print and broadcast media.

2. NY PR agencies arrange public "appearances" for their clients.

3. PR agencies in New York represent customers at public events.

Learn how NY PR agencies manage media relations

At the top of the PR agencies in New York basics list is drafting press releases and news reports. PR specialists then use their relationships with media contacts to get the information to the public. Newspaper features, magazine articles and television and radio reports often start in the offices of NY PR firms. Sometimes the subject is just general information. Other times it's a controversial issue. Regardless of the content, the purpose of the communication is to create a positive reaction to the client.

Note events organized by public relations agencies in NY

Many public events are conceived and managed by a New York public relations firm. It's a great way to keep the client in the public eye. For example, PR specialists might set up book signings, hospital or school visits or speaking engagements. In the latter case, they often prepare speeches for clients.

See the specialists of New York PR agencies at work

In some instances, employees of NY public relations firms represent clients at public events. They step in for schedule-challenged business leaders, those on the firing line and on other occasions. Staff from PR firms in New York also make presentations at meetings and conventions. In some cases they also style the format of annual reports and wordsmith proposals for highly visible projects.

• Some PR agencies in New York specialize, representing clients in specific industries or population segments. If your business operates in a special category, look for an agency in that sector.

Copyright © 2013 Business.com, Inc. All Rights Reserved.

---