Pricing and Costs of Banner Signs

How to get the right price on custom banner printing

Banners and signs are an excellent business tool for trade shows, window displays and street advertising, but buying can be a challenge because of how much the pricing and costs of banner signs vary. Custom banners can be printed on a variety of materials using just one color or a full color spectrum, and both materials and color spread influence the pricing of banners and signs; the more colors used, the more expensive the sign. You can often find pre-made banners for less than custom banners with the same color spread

There are three main product types to consider when determining the pricing and costs of banner signs. Vinyl banners and screen printed banners are the two main types of outdoor banner display, and are similarly priced for the number of ink colors used. Full color digital printing is another option, if you're willing to pay a higher rate for a higher quality image.

When shopping around for banner printing, consider the following printing options:

1. Cut costs with long-lasting signs using custom or pre-made vinyl banners.

2. Choose banner screen printing and get a great product at a low rate.

3. Investigate digital printing for top-of-the line advertising banners.

 

Opt for vinyl advertisitng banners for fast, durable results

If you plan to save money by using and re-using advertising banners both indoors and outdoors, vinyl banners are a good choice. Vinyl banners are durable and weatherproof, so they will last for years. Many sign companies offer quick turnaround on customized one- or two-color vinyl banners, which are lower cost than full color banners.
Try: OCsigns.com offers custom vinyl banner project pricing online, with lettering starting at just over $60 for one color. BannersOntime sells custom banners as well as a wide range of pre-made vinyl banners, such as Sale and Now Hiring advertisements, which range from $40 to $120, depending on size and number of colors.

Get good results on a budget from screen printed banners and signs

Screen printing allows you to print a custom design over and over and can accommodate a variety of color options, depending on your budget and desired result. Screen printing is done on a fabric material rather than on vinyl, so screen-printed signs may require replacement sooner than vinyl, resulting in an added cost.
Try: Alphabet Signs sells screen printed banners for as low as $12 to $16 for the 24 by 60-inch size--depending on the number of colors used--or from about $70 to approximately $90 for the largest size, 48 by 120 inches. Project Graphics sells post banners using pre-made designs, priced from just under $50 to just below $100 each, with an additional fee of about $20 per banner for customization.

Use digital printing for top quality images on your advertising banners

Advertising banners with high quality digital images really stand out. Full image printing is the most expensive type of banner printing, but may be worth it if you really want to convey a high quality digital image. Many of the newer, more expensive banner set-up packages involve full color screen printing of photographic images as well. You can also use a kit to print your own digital image banner, which will have durability trade offs, but can save you money.
Try: Chicago Printing Center offers many options for digital printing. You can choose the type of material and get printing priced per square foot, from about $1.00 to just shy of $5.00, depending on the banner size. For printing your own digital image, Blue Squirrel sells a digital banner printing kit for about $60.

 

• Take durability into account when determining banner costs. Remember that vinyl banners stand up better to outdoor conditions, so if you're planning to use a banner repeatedly and plan to travel with the banner frequently, a less durable material can wear out quickly and add replacement or repair to your printing cost.
• Remember accessories like stands, carrying cases or hanging materials when calculating costs for banners and signs. Some banner set-ups may come with a frame or stand, so make sure you know what's included when you order.

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