Pricing and Costs of Calendars

How to set a budget for your custom calendars

Offering promotional calendars to your clients is a fairly inexpensive marketing tool for your business. Depending on what you choose, you can often times keep the price around $1 to $2 per calendar if you are ordering in large quantities. For fewer, higher quality personalized calendars you can keep the price between $5 to $10 depending on how fancy you want to get.

When considering the pricing and costs of calendars, ask these questions when choosing your business calendars budget:

1. How many calendars do you need?
2. What type of calendar would you like to provide to your customers?
3. What other costs do you need to take into consideration when having custom calendars made?

 

Decide how many calendars you want to order

The number of calendars that you need to order may limit your choices as to which types of calendars your budget will allow. If you need 100 or more calendars, you can get 12-month custom wall calendars for around $2 each or 3"x5" magnetic calendars for less then $1 each. However, if you need less then 100 calendars, the prices may be up to $1 more per item and many places may not even allow you to order any fewer then 100 at a time.
Try: Calendars Now carries custom 12-month and Span-a-Year wall calendars for reasonable prices. Promos On-Time offers pocket calendars that can have your logo imprinted on them for $1 to $2, depending on how many you order.

Choose quantity or quality when it comes to corporate calendars

You need to evaluate what you are going to be using your promotional calendars for before placing any orders. If you are trying to reach potential customers by mailing out custom calendars or handing them out at conferences or trade shows, you can go for quantity and spend your money buying in bulk. However, if you plan on purchasing promotional desk calendars or an appointment calendar for current clients, you may want to consider going for quality over quantity. You can get quality yearly planners for under $10.
Try: The Discount Printer offers custom weekly desk planners on which you can have your logo imprinted. And Promo Direct offers a planner that comes complete with a calculator and a ruler for less then $10, depending on how many you order.

Factor in all the costs into your custom calendars

Some companies charge set-up fees for custom designs and at times it can be hefty, so it's important to shop around to make sure you are getting exactly what you want and that the set-up fee is worth it. You may be able to find a company that will do the same work, but without the set-up fee. Be sure to do the math and make sure that they aren't charging more per calendar to make up for the set-up charge. And if you are ordering from an online company or another business out of different state, take into account the shipping costs that you may endure.
Try: Be sure to read the fine print because some items at companies like 4 All Promos charge set-up fees for some products and not others. The shipping fees at companies like these are often times calculated based on how many calendars you have ordered and where they are geographically being shipped to. Cordial Greetings offers free imprinting of your logo onto any type of calendar you choose. Keep in mind with offers like these the only custom piece is your company name--not the pictures and layout.

 

• Do a lot of research when placing such a large custom calendar order. Look at print shops online, in your company's city and the city down the road. You won't know you are getting the best deal until you have looked around at all of your options.

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