Pricing and Costs of Real Estate Agent and Broker Marketing Supplies

Choose cost-effective real estate marketing materials to increase business visibility

Real estate marketing materials are valuable tools to increase property exposure for busy Realtors. Consistent use and distribution of real estate marketing products increases awareness of your business and real estate services among prospective clients.

There are seemingly infinite types of real estate supplies available, so how do you know which Realtor marketing tools are the most effective investment for your business? Before purchasing real estate marketing supplies, carefully research the pricing and costs of real estate agent and broker marketing supplies. For the best return on investment, consider purchasing these basic real estate supplies:

1. Property marketing supplies like real estate listing signs, open house signs and vehicle magnet signs are worthwhile investments.

2. Real estate broker supplies like direct mail and printed promotional materials are cost-effective tools that increase business awareness and generate interest in real estate listings for sale.

3. Online real estate agent marketing opportunities like websites are a necessary expense for any serious real estate professional.

 

Purchase competitively priced signage as an effective real estate broker marketing tool

Draw attention to properties for sale, properties for lease and properties sold with bold, attractive property yard signage. Supplement listing signage with strategically placed open house signs and banners inviting prospective home buyers to visit your listing. Realtor supplies like yard signs range from around $20 to more than $100 depending upon the quality, colors and customization; while open house signs are priced as low as $5 to as much as $60.
Try: Create customized four-color property and promotional signs starting for around $30 at BuildASign.com. Purchase classic unit yard signs at prices ranging from $20 to $80 at Lowen Sign Company.

Buy cost-effective real estate agent supplies like direct mail to promote your real estate services

Direct mail pieces like postcards and newsletters are cost-effective Realtor marketing tools that range in cost from 15 cents each for basic postcards to around $1 each for four-color jumbo cards, plus the cost of postage. Direct mail increases business awareness, generates interest in the local real estate market and drives traffic to your website. For best result, choose printed promotional items with simple messages and bold graphics to quickly capture attention.
Try: Stay connected with past, current and future real estate customers with special direct mail packages starting at 16 cents a postcard at Sendsations. PostcardPrinting.com offers customized full-color standard size postcards from 50 cents per card to around 80 cents per card.

Use online real estate marketing products to promote your business to a worldwide audience

Online marketing is the number one way people get information about property listings and Realtors. Obtain professional services to develop a user-friendly website that can be easily updated with your latest real estate listings and business information. Web site set up and hosting fees range from $100 to $3,000 -- be sure to shop around for the best price and services.
Try: Real Estate Webmasters charges a $740 setup fee plus an annual hosting fee for professional looking and user-friendly real estate website templates. LinkURealty offers semi-custom real estate websites packages ranging from $400 to $2,000 for set up fees, plus around $30 a month for hosting services.

 

• Most national real estate companies have access to discounted real estate agent marketing tools through an approved supplier. Check to see if your real estate firm has an established vendor relationship that offers discounts on Realtor marketing materials.

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