Print Ad Buying and Placement Education and Training

Create an effective print advertising campaign with media buying training

Print advertising campaign can help attract new customers without breaking your advertising budget. Maybe your company is small enough that you can't afford to have your own advertising department, or even hire an agency every time you want to launch a campaign.

The cost of print advertising intimidates many small businesses, but there are several programs designed to teach non-media trained professionals how buy print ads. These seminars, workshops and classes are held both in-person and online, and cover everything from basic media info to more advanced subjects. Print ad buying and placement education and training resources include:

1.  A major or minor in advertising
2. Seminars or courses in print advertising buying
3. Hiring a consultant to train your staff in print advertising placement
   

 

Learn print ad placement through a degree in advertising

A college degree in advertising usually includes training in media buying and placement. Even if you plan to major in business, you can combine that with a minor in advertising, so that you can handle both the management and marketing / advertising aspects of the company.
Try: Most universities offer both majors and minors in advertising. As examples, check out the programs at the S.I. Newhouse School at Syracuse University and at the Gaylord College of Journalism and Mass Communication at the University of Oklahoma.

Take a course or seminar in print ad buying and placement

There are several media buying and placement courses designed specifically for professionals without advertising or media training. These courses cover everything from the cost of print ads to creating an advertising plan.
Try: The Media Buying Academy offers its "Media Buying BootCamp," a four-and-a-half-day, five-part hands-on media buying course. It's designed for both newbies and veterans, and participants can sign up for the entire course or only certain sections. Paragon Media offers a seminar in media planning and buying that consists of four half-day modules covering: media terms and concepts, media profiles, media plan development / selection, and media buying. You can sign up for one or more of the modules, which are offered as both public seminars and private sessions held at your company.

Hire a consultant to create a customized print media buying training program

If academic programs or courses don't offer the information you need, or if you're looking for an efficient way to train your entire team, consider customized training programs. A media coach or consultant can create a training program with only the information you need, and can teach everyone on your staff at once. Most of these programs are offered both on-site and at the consultant's offices.
Try: The Laredo Group provides media buying training for salespeople, marketing professionals and executives. Laredo offers both courses and customized training, held at your location; at a hotel, conference center or other meeting facility you choose; or at Laredo's facility in Florida. Cypress Media Group offers its "Inside the Mind of a Media Buyer" seminar, which offers professionals with no media buying experience a look at how a media buyer does his or her job.

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