A Guide to Promotional Bags

Custom bags carry your message to the market

Anyone who attends trade shows or seminars probably has a collection of promotional bags in a closet. These imprinted bags are put to work when it’s time to transport holiday gifts to the car, pack a lunch for a family softball game, or carry extra paperwork into the office. That’s why promotional bags that are embossed, imprinted or embroidered with your company’s logo or name are a smart marketing vehicle. When you give valued customers a briefcase with your logo discreetly imprinted on the flap, you have given them a practical gift that will remind them of your company for years to come.  To optimize the appeal of your custom bags: 

1. Pick bags that people are likely to re-use. That means no odd shapes or sizes.
2. Tuck a free product sample or other small gift into your personalized bags.
3. If most of your recipients are visiting from out of town, don’t saddle them with a bulky backpack. Opt for personalized bags that can easily fit into a suitcase. 

Turn backpacks into custom bags

Backpacks aren’t just for students and hikers anymore. You can’t walk down a city street without seeing a veritable backpack fashion show courtesy of your fellow pedestrians.
Try: 

For a mega selection of promotional backpacks that can be customized with your logo, turn to 4All Promos and PromoPeddler.com. Among the promotional backpacks offered by Graphic Ice are several that can double as business bags, making them a perfect fit for business travelers and commuters. You’ll find even more promotional backpack vendors at Business.com. When you’re ready to order your imprinted bags, be sure you understand the industry lingo. Logo Softwear defines the terms you need to know.

Versatile duffle and tote bags

Gym-goers, travelers and anyone else who needs a lightweight bag will appreciate these multi-purpose custom bags.
Try: 

Style-conscious customers will like the two-color imprinted bags with a slim front pocket from 4imprint.com. When you purchase barrel duffle bags from NeedPromos.com, you get one color imprint at no extra charge. Check out Business.com for more promotional duffle and tote bag suppliers.

Imprinted bags for trade show exhibitors and retailers

If you’re looking for an easy way to advertise your brand at trade shows, hand out plastic or paper promotional bags. Retailers can also get mileage from imprinted bags because customers are more likely to keep and reuse a bag that is attractive and durable.
Try: 

At Plus Packaging you can order plastic customized bags in various sizes with a variety of handle choices, ready for your logo. Your Bag Lady carries fashionable paper and plastic promotional shopping bags, including insulated custom bags for hot and cold food and beverages. Affinity Bag Co. specializes in high-quality personalized bags for trade shows and shopping.

When you need special-purpose promotional bags

Some promotions call for customized bags that are designed for specific applications.
Try: 

If you want to reach customers in the technology market, consider the computer bags at Saver Promos. If you’re marketing beauty-related products to women, a custom case or personalized bag might be in order. Consider the cosmetic bag with a patent leather-like finish available at 4Imprint, one of the many custom tote-bag vendors listed on Business.com that sells custom bags. Beachgoers and others who eat on the go will appreciate a personalized bag that is insulated. You’ll find them at Absorbent, Ink. For businesspeople and new college graduates, business bags such as a briefcase or portfolio might be in order. Corporate Casuals and Promotional Bags carry impressive selections. Also consider the attaché-backpack-briefcase combo from Motivators Promotional Products.

• Your promotional bags should be durable enough to last a long time. Ask the vendors about the longevity of the personalized bags you’re considering, and request samples.
• Your supply of imprinted bags can dwindle quickly at a busy trade show. To make sure you have enough personalized bags to give to customers and qualified leads, don’t leave your promotional bags out in a spot where anyone who passes your booth can grab one.
• Bigger isn’t necessarily better when it comes to the size of your logo on imprinted bags. A king-sized logo can be unrecognizable and therefore defeat the purpose of a customized bag.

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