Promotional Candy Bar Wrappers Key Terms

Understand the particular features of promotional candy bar wrappers

Promotional candy bar wrappers are a marketing product used by businesses looking for a fun way to promote their company. You can customize wrappers with your company logo and personalized message for distribution at events.

Business cards can be lost or thrown away when distributed at meetings and events. However, promotional candy bar wrappers are more likely to grab the attention of others and increase the chance that your company message will resonate.

 

Micro billboard format

Micro billboard format refers to the small amount of text placed on the candy bar wrappers, therefore increasing the chances that the message is read. The messages read like a billboard with text such as "Free Lawyer Consultations."
Try: Read about micro billboard format and see examples on the BizGrams website.

Custom wrappers

If you don't like the pre-printed designs for promotional candy bar wrappers, many companies will allow you to create your own with customized style, color and background selections.
Try: Learn about custom wrappers on the FAQ page of Party Wraps.

Imprint methods

Companies that sell promotional candy bar wrappers may offer a variety of printing methods to choose from. Options may include foil stamping, foil embossing and offset printing. The way that the wrappers are imprinted will affect the final appearance.
Try: Promos On Time has a help page with information on imprint methods for promotional candy bar wrappers.

Photo release form

If you plan to use a particular photo on your promotional candy bar wrappers, you need to provide the company with a photo release form. This form is required to show that you have permission to use the image.
Try: At the base of their webpage, read the info about the photo release form from the Candy Wrappers.

Insulated packaging

Insulated packaging is an option available for promotional candy bars in order to ensure that the bars do not melt during the shipping process. Insulated packaging will likely include boxes and ice packs.
Try: Party 411 has information about their insulating packaging method used to protect the candy bars from damage.

Tamper resistant plastic factory wrapping

Tamper resistant plastic factory wrapping ensures that the chocolate is safe to eat and can not be tampered with. This type of wrapper is placed over the chocolate bars prior to shipping.
Try: Majon International has an article on promotional candy bars that discusses tamper resistant plastic factory wrapping.

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