Promotional Desk Calendars

Get your business information in front of clients and potential clients with desk calendars

Desk calendars can be one of those promotional items that will either sink or swim. Many businesses use promotional calendars, which indicates that they can work. However, because so many businesses use them, you need to make your promotional desk calendars stand out or they’ll end up in a pile or in the trash. So, why should you consider customized desk calendars over other promotional items?

1. Most people use calendars, including desk calendars, to keep track of appointments and other information.
2. With a little thought, you can create promotional desk calendars that stand out from the crowd and are something that people want to use.
3. When done right, customized desk calendars offer you an entire year of customer exposure each time someone looks at the calendar.

While promotional desk calendars aren’t for every business, they can be valuable to others. With a little thought and the right strategy, you can often make a promotional desk calendar work for your business.

Decide on small desk calendars or pad desk calendars

Each format of desk calendars has its own advantages and disadvantages so you'll need to consider your client base and which format would be more popular. Some of the smaller calendars offer you the opportunity to add unique photos or artwork which can be an important factor for personalized calendars. You can also consider offering a choice of sizes to your clients.

Consider whether to order pre-arranged desk calendars or create your own

Many companies offer promotional calendars which have already been arranged for you. These are often less expensive to buy than printing your own calendars, but most of the choices will have already been made for you.

Make your promotional desk calendar unique

If you decide to create your own desk calendars, make them unique. Hire a local photographer and include photographs of your area. This will make the calendar much more personal for your customers and they'll be more likely to use it. You can also use stock agencies to find photographs within a given theme.

• If you choose to create desk calendar using stock photos, make sure that your license includes this use. In most cases, you can use stock photos for promotional items, but you don't want to misuse the photos or you could face legal issues.

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