Promotional Key Rings Basics

Make potential customers aware of your company by using promotional keychains

Promotional keychains are a cost effective marketing tool. When current or potential customers put your company keyrings on their keys, they remind your customers of your company every time they use their keys. Additionally, anyone who meets that person's keys will notice your keychain.

Using keychains as part of a marketing plan takes advanced preparation. When you develop a marketing campaign that includes promotional key chains, you should consider these three promotional key rings basics:

1. Use a catchy logo to make your promotional keychains stand out.

2. Choose appropriate custom keychains that effectively represent your company.

3. Increase a customer's awareness of your company with functional key chains.

 

Design a memorable logo for your promotional key chains

The logo that you use on your company promotional keychains needs to attract as much positive attention as possible. When you design your company's promotional keyrings, use a clear picture, catchy words, bright colors, contrasting colors or a combination of these elements.
Try: LeaderPromos.com has a design center that allows you to work with their staff to create the best looking promotional key chains for your business. You can email them a basic design; they will clean it up for you and email you a proof to show you how the finished product will look. Zazzle has an online design studio that lets you upload a complete design or create a design to place on your promotional keychains.

Find your promotional keyrings' style that effectively represents your business

Promotional key rings are available in numerous styles, shapes and colors. When you use keyrings as a promotional tool for your business, you should find a style that represents your company. A flexible key ring shaped like a dog paw, for instance, is a good option for a dog care business or pet store.
Try: Marco Promotional Products and Casad Company both offer varied selections of custom keyrings. Both of these companies offer free samples and customer service during normal business hours to help you pick products that will effectively represent your business.

Use functional custom keyrings to make a lasting impression

Functional custom keyrings are effective marketing tools for some businesses. The idea behind these functional keychains is to remind people that your company is useful and actionable. For example, a promotional keyring that includes a pill box is a good marketing tool for a pharmacy. A USB keychain works well for computer or data storage companies.
Try: InterPro and ePromos both offer multi-function personalized key chains, including custom key chains that include a bottle opener or miniature tool kit. Both companies offer bulk discounts.

 

• Consider ordering multiple styles of promotional keychains so you have at least one that appeals to every current or potential customer.

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