Promotional Koozies

Put a new twist on traditional promotional bottle koozies

By Melissa Haveman
Promotional koozies seem like they’ve been around forever and some people shy away from them as a promotional item, thinking that they are dated and overdone. However, you can put a fresh twist on custom koozies that will get them and your business noticed. They still make great promo items for many businesses.

What makes koozies a good item in today’s market?
  1. A bottle koozie can be used with most water bottles, which remains a popular beverage choice.
  2. You can purchase customized koozies for less than many other promotional items, which will keep your marketing budget under control.
  3. Koozies can be taken anywhere, including camping trips and out to the beach to keep drinks cool.
  4. You can update koozies with fresh logos and inscriptions.
Promotional koozies can still be a great choice, although you’ll need to do your part in choosing updated styles to make them a useful promotional item.

 

Look for promotional koozies that fit different sized bottles

Koozies today can fit beer bottles or water bottles, in addition to traditional aluminum can koozies. These new shapes put a new twist on the idea and individuals may be more likely to use these items.
Try: Consider a bottle carrier koozie, which will keep drinks cool and provide a way to conveniently take them with you. Wine koozies make bringing a gift of wine simple and easy. Fanny pack koozies give individuals a great way to carry water or other beverages.

Choose fun custom koozie designs

Sports themed bottle koozies show team spirit and give your business exposure. Themes will appeal to kids of all ages and you may be able to choose one based on your business area if it relates. Look for different koozie themes to give them a great look.
Try: Branders has sport themed can koozies including those that look like basketballs and tennis balls. Customize a jersey koozie for the sports teams you sponsor or as giveaways to local teams.

Put a fresh spin on personalized koozies with quotes, logos and images

By choosing the right images and text, you can make your koozies stand out and make people more likely to use them. Boring logos or simple contact information won't cut it here. You've got to put some imagination into the koozie design or your promotional will fall flat.
Try: Create customized koozies with unique drawings or other artwork to set your promo koozies apart. Imagine your design or saying on one of the many styles of koozies available.

Package a bottle koozie with other items

By combining koozies with other related items, you can create a useful promotional kit for your customers. For example, try a beach theme with sand buckets, beach balls, koozies and a towel.
Try: Put together a great beach themed kit with your promotional koozies. You might also consider an outdoor kit or a sports kit.

 

  • Looking for a fresh idea for your business koozie, but not sure how to come up with one? If you don't have the budget to hire a designer, have a contest or look into hiring a local student to help you.

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