Promotional Letter Openers Key Terms

Learn some key terms before you shop for promotional letter openers

Many marketing planners choose promotional letter openers to get their business' name into the public sphere. While many household letter openers are simple "sword" shaped designs, promotional letter openers tend to have a more involved design that allows room for logos and business names. If you're considering promotional items for your business or organization, learn a few promotional letter openers key terms before you begin your selection process.

 

Dual function letter openers

Dual function letter openers are items with another function in addition to opening letters. There are ruler letter openers (letter openers including rulers), stapler letter openers, and much more.
Try: Find out more about dual use promotional letter openers and design tips at Art Promos.

Business card letter opener

The business card letter opener is so popular in the business community that it has its own acronym (BCLO). A business card letter opener has space for the giver's business card allowing for easy promotion.
Try: See more on business card letter openers at Friends of Uncle Jay.

Chadders and slitters

Chadders and slitters are two types of letter openers. The chadder cuts a piece off of the envelope, while a slitter opens a neat seam at the top of an envelope. Promotional letter openers are generally hand-held slitters.
Try: See more on chadders and slitters at AllBusiness.

Exposure

Lots of promotional experts talk about the relative value of "exposure" when discussing promotional products. Many experts talk up promotional letter openers because letter openers are small and widely used in office settings.
Try: See more about the exposure value of letter openers at Promotional Pro, as well as other details about how these little items are generally designed.

Pewter

As a tin alloy, pewter is a popular lower cost metal solution for crafting promotional letter openers and a lot of other small objects.
Try: Get a detailed definition of pewter at WiseGeek. See a range of pewter letter openers at Shirley Pewter Shop.

Magnetic letter openers

An additional design feature for some promotional letter openers is a magnetic element. Magnetic letter openers include a magnet piece for attachment to metal surfaces.
Try: See more about magnetic promotional letter opener styles at UC-URBANA.

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