Promotional Paper Clip Holders

Customers reach for your business every time they reach for paper clip holders

By KB Gibson, Freelance Writer

Giving away promotional items imprinted with your company logo can be a great way to stay on a customer’s mind. For example, if five courier service reps visit a business, but only one gives a useful gift, who do you think company personnel will think of the next time they need a courier? The name they see 10 times a day on their custom paper clip holder.

Promotional products make your business stand out from the competition. And promotional paper clip holders work well as a business-to-business (B2B) item. After all, virtually all companies use paper clips.

Handing out promo paper clip holders offers your business many benefits:

1. Your business name stays in front of the client.
2. Potential clients remember people bearing gifts with no strings attached.
3. An imprinted paper clip holder with logo increases name recognition potential.

Target your market

Know who your market is before choosing promotional items to attract your target market. Look at the demographics AND your competition.
Try: Advertising Specialties Associates has many hints on how to use promotion to attract your target audience.

Think creatively about your promo paper clip holder

The days of paper clips looking the same are over. Custom paper clip holders come in bright colors, different shapes and sizes. You can say the same for the clips themselves; some are large enough for your logo and are magnetic too.
Try: EPromos offers uniquely shaped paper clips plus a variety of holders, including functional caddies and magnetic balls. Motivators offer different shapes and sizes in clips and holders, including one that looks like a prescription medicine bottle.

Distribute custom paper clip holders

While face to face is a good way to meet your target market, don't neglect other opportunities to distribute your promo item. Mail large, flat clips imprinted with your logo to customers throughout the country. Trade shows and events present more opportunities to dispense your paper clip holder.
Try: Go to Promotional Products Association International (PPAI) for information about trade shows. This professional organization provides networking opportunities for its members as well. Advertising Specialties Institute allows you to search for distributors by location.

Shop around for the right vendor

Order products from suppliers of promotional paper clip holders or other companies that include promotion in their list of services. Look both online and at local stores to see what they offer.
Try: Check with office supply stores like Quill Products about promotional items. Most vendors have a minimum order amount, but offer price breaks with larger orders. Global Services can help you find reliable suppliers by checking them out for you.