Promotional Umbrellas Key Terms

Learn promotional umbrellas key terms to determine which options meet your professional needs

Using umbrellas as a promotional item is a great way to tell clients you appreciate them. When you learn some promotional umbrellas key terms, you gain a broader understanding of your options in promotions.

Learning the processes and history behind promotional umbrellas key terms keeps you well-informed on product specifications. It makes you look more professional to other industry experts when you work with a variety of promotional umbrella designs.

 

Promotional umbrella

This is the term used for an umbrella that carries an advertisement or logo highlighting a particular business or concept.
Try: Branders.com offers images of promotional umbrellas of various styles.

Cloisonne

Cloisonne refers to a process in which a metal emblem is stamped onto a high-quality product. Ground glass creates a colored paste that workers apply to the emblem in the recessed areas. Artists then fire and polish the product to highlight the color. Some businesses use this process on umbrella handles for high-quality promotional gifts.
Try: All Products Online offers a brief history of Cloisonne and offers metal to use in this art form.

Decal transfer

Similar to a temporary tattoo, some businesses use decal transfers on their umbrellas and other promotional products. Artists print decals on a letterset press and submerge them in water, then slide them onto the final product. Once it is removed from the water, the umbrella (or other product) is fired in a kiln, fusing the decal with a glaze.
Try: Heinrich Ceramic Decal details the decal transfer and firing process.

Engraving

A popular method of creating promotional products, engraving uses a cutting process to etch designs, logos and words onto wood or metal.
Try: Sterling & Burke offers machine engraving on their umbrellas.

Flexography

Flexography uses thin ink and flexible rubber plates under a printing plate to transfer color onto paper or material. One downside to this method is that the colors are short-lived due to the thinness of the ink.
Try: The Flexographic Technical Association offers seminars, training opportunities and forums in the art of flexography.

Thermography

Thermography copies engravings by dusting resin powder on a printed ink surface then heating it. The powder heats until it fuses with the ink forming a partially raised surface. The result looks and feels like embossed printing.
Try: Certified Infrared details the science behind the thermography process.

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