Promotional Wall Calendars for Beginners

How promotional wall calendars can be the promotion your business needs

By Kate Esposito
Distributing promotional wall calendars in November or December can help keep your business in your customers' minds each day of the new year. It's important to take some time to ensure your calendars are attractive as well as useful.

If you don't put enough thought into your business wall calendars, your customers won't keep them. To make sure that they do, keep the following in mind:

1. Don't overwhelm your calendars with your branding. Make them tasteful with just a touch of advertising.

2. Find a marketing company to produce your calendars at a perceived high quality, yet affordable, price.

3. Distribute your calendars to individuals most likely to be interested in your business.

 

Decide on a good look for your promotional wall calendars

When you determine how you would like your custom wall calendars to look, consider the mission of your business and then develop a central theme related to it. For example, if you sell fruit, consider seasonal shots of trees. If your business doesn't lend itself to photography, images from your local city or even inspirational quotes can serve a similar purpose.
Try: Visit Gimmees and browse through their custom wall calendar samples. With dozens to choose from, there's sure to be one that sparks your creativity. Then check out CalendarWorld's Life's Little Instruction Book calendar for an example of a calendar that has quotes instead of images.

Choose a marketing company to produce your custom printed wall calendars

Consider quality and price when picking a marketing company to make your custom wall calendars. Few people will want to hang on to a calendar that looks like it's going to fall apart, but that doesn't mean you have to break the bank and go top of the line.
Try: Visit wall-calendars-online and check out its price list. It is pretty close to the industry average. Note that, if you wish to use your own images, it will cost a little more. Then go to Directions Magazine's website to find marketing companies in your area. Contact each and request a quote and calendar sample before you make your final decision. Don't forget to add an imprint to the bottom of your promotional wall calendars. For beginners, you can just put your company name, logo and contact information.

Distribute your personalized wall calendars

Once you place the order for your promo wall calendars, you need to make sure they end up in the right hands. Obviously, you should give one to each customer, but you'll want to reach new people as well.
Try: Read Amazines' article on how a business promotional wall calendar can trump other forms of advertising. Then take its advice and tell your clients to distribute your calendars in their offices. Also visit Milgard Windows' site and read about how to place a newspaper ad. Put together an ad that invites people to your business for a "free gift." Make those gifts imprinted wall calendars.


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