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Laura Sullivan

Guide to Properly Insuring Your Business

Protecting your business assets and income means identifying the risks and getting the right coverage.

By Laura Sullivan, Freelance Writer and Editor

Insurance policies come in different varieties with a tangle of wording, definitions and exclusions. You need to understand what you want to protect and be certain that you get the right amount of security from your insurer. Obtaining insurance for your business can be summarized in three basic steps:
  1. Understand the different kinds of coverage and determine what kind of protection you want and what is required by law.
  2. Review the coverage terms and make sure the policy gives you the level of security your business requires.
  3. Put the policy to work. Familiarize yourself with claims filing, deadlines and ways to update the policy as your company grows.

Action Steps
The best contacts and resources to help you get it done


Understand the terminology

You need to know how risks are defined, what coverage you are getting - property/casualty, liability, workers compensation - and the policy terms.
I recommend: The U.S. Small Business Administration (SBA) provides a guide with an insurance-needs checklist and glossary.  Q&A's are available from the Insurance Information Institute (III) and the Independent Insurance Agents and Brokers Association (IIABA).  The Nonprofit Risk Management Center provides annual webinars on the fundamentals.

Determine what you need

Examine your company's risks before shopping for a policy so you are ready to answer the insurer's questions.
I recommend: Insure.com offers a Small Business Liability Tool as well as a Workers Compensation Insurance Law Tool that to help determine the insurance considerations for your particular business. The American Express offers a tool to help evaluate your insurance needs  and determine what polices to consider. Entrepreneur.com has a detailed insurance encyclopedia.

Get quotes

Agents and brokers sell the policy and provide support services after the purchase. Online quote requests enable you to compare multiple instant options to get the best price for the best coverage.
I recommend: The Insurance Information Institute (III) has a simple Insurer Finder tool, searchable by state. Before you buy, check the insurer’s rating with A.M. Best.

Tips & Tactics
Helpful advice for making the most of this Guide

  • A multi-coverage business owners policy (BOP) may be all you need, but ask about additional specialty policies, like e-commerce insurance, for your particular niche.
  • Price is not everything. The lowest cost may not provide enough protection, but don't waste money on risks that your company can afford.
  • The differences are fading between agents (who work for the insurer) and brokers (who work for you). But be aware if the agent is affiliated with multiple organizations or just one.
  • In certain industries, reasonably priced insurance coverage is difficult to find, so organizations band together to form a pool, or a self-financed and administered group insurance program.

The official source of Properly Insuring Your Business is the Insurance page at Business.com

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Recommended Solution Providers

A.M. Best
Use this site to check the financial health of insurers.

The Hartford: Small Business Insurance Center
Provider of commercial insurance programs for small businesses across all industries.

Small Company Insurance
Buy small-business insurance at reduced rates through purchasing group associations.

Best Sites to Learn More

Insurance Information Institute: Business Insurance Information
Learn about business-insurance basics, as well as buying an insurance policy.

FindLaw: Insurance & Liability
Find money-saving tips as well as business-related insurance basics.

Insure.com: Small Business
Get tools and advice for buying small-business insurance wisely.

U.S. Chamber of Commerce: Small Business Insurance Toolkit
Get help managing options for small-business insurance.

Entrepreneur.com: Insurance Center
Tools and resources to determine exactly what type of insurance your small business should have.

AllBusiness.com: Insurance
Site providing information on insurance basics for small business liability, property, workers compensation, and life insurance.

About.com: Small Business Insurance
Articles and resources covering a wide array of small business insurance issues.

Microsoft Small Business: Small Business Insurance
Get facts about small-business insurance coverage.

Best Blogs and Forums

AllBusiness Small Business Blog Center: Insurance
Blog section devoted to small business insurance.

Insurance Forums: Business/Commercial Insurance
See questions and answers about business insurance. Registration required to post.

Small Business Forum: Insurance
Forum started for issues related to starting a small business.



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