Public Relations Agencies for Entertainment Key Terms

Learn about public relations agencies common phrases to promote yourself professionally

When working with public relations agencies for entertainment, key terms knowledge and understanding give you a professional edge. It shows others you care about your profession and indicates the time and effort you put in to learn the lingo.

Knowing entertainment public relations agencies key terms helps you communicate clearly and effectively with other professionals. It also gives you insight into the inner workings of the industry as you learn the history behind the terminology.

 

Public relations

This term refers to the compilation of tactics and skills used to promote a favorable opinion for an individual, event or a product. Public relations offer media coverage.
Try: New York PR defines the many facets important to public relations agencies. It shows current news and offers examples of its press releases.

Boilerplate

A boilerplate is a standardized text that can be used repeatedly, without modification.
Try: Press-Release-Writing.com offers examples of writing successful boilerplates. It answers common questions related to writing styles for boilerplates in addition to the examples.

Clip

Many publicists and magazines ask for clips from authors and interviewees. A clip is the actual story by or about a person cut from the publication that published it. For actors and other types of entertainers, this also applies to videos and audiotapes.
Try: Freelance Writing Jobs offers a definition of a writing clip and provides details for the use of clips in promotion.

Full-service

It is fairly common for public relations agencies in entertainment industries to specialize in a specific type of service. A full-service firm offers its services to the broader category of entertainment and may work with writers, actors and other talent. Usually these firms provide more services in an attempt to be the complete marketing package for their clients.
Try: Check out the services offered by SSPR, a full-service firm, to find out more on what these types of firms offer.

Marketing

Marketing refers to the use of public relations, as well as publicity and packaging, and includes the selling of product to get it out to the general public.
Try: Northern Kentucky University has an article on the blending of marketing and public relations fields.

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