Public Relations Agencies for Hospitality Key Terms

Some key terms for working with public relations agencies in a hospitalities business

In the course of developing a hospitality business, whether it is a hotel, motel or food service establishment, or other type of shop, business leaders may need to partner with public relations agencies to get business going. Some may think of PR agencies as companies to call during a really bad crisis, when an unfortunate event has customers detouring around a business, but in fact, there are a wide number of reasons to sign on with PR firms. Reading about some of the basic key terms involved may help businesses see how PR firms can help a hospitality business.

 

Pitching

Pitching is the process of getting a message out to the public, and to any parties that can help spread that message. Pitching is critical for any PR work: in hospitality businesses, it can be focused on spreading a positive idea about a facility or franchise.
Try: See more on pitching at 101PublicRelations.com.

Return on investment

A return on investment or ROI represents the financial benefit a hospitality business can expect from the eventual customer base resulting from a PR campaign. This can be hard to measure, but often, managers use their own creative strategies to keep an eye on ROI, and promptly cut any ad campaign that does not seem to be pulling its weight.
Try: See more on ROI for PR in hospitality businesses at this guide from John Boroshok: Journalist for Hire.

Online marketing

Online marketing can be a powerful piece of a PR campaign for a hotel or other hospitality business. See if PR firms have experience and depth in online marketing strategy.
Try: See more on aspects of hiring a PR agency for online marketing at this Search Engine Guide page.

Council of Public Relations Firms

The Council of Public Relations Firms was formed in 1998 to give more insight into the industry. Hospitality businesses looking for public relations agencies can look to this group for professional and accurate information about what's going on in the industry.
Try: See more on the Council of Public Relations Firms at their website.

Brand building

One thing that a public relations agencies might do is to help build a brand, which means promoting the name, trademark and reputation of a hospitality business or a chain of hospitality businesses.
Try: Check out details on the process of building a brand at Tutor2U. For an example of an agency committed to brand building for hospitalities, check out Food/Shelter.

Media placement

Another element of working with a public relations agencies can be media placement, which is getting a message out through various media venues. For hotels and hospitalities, this can mean leveraging an event or just plugging away at a consumer base through a devised set of spot promotions.
Try: See more on media placement at My Ad Base.

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