There's more to racking up sales than a successful product; you also have to find a way to create orderly and attractive retail displays that draw browsers to your shelves. Choosing the right racks, shelving and display cases is an important task for many types of small business. Making the right retail display decisions offers these benefits:
Flexibility. The right kind of retail display offers many ways to effectively present your product to customers and the ability to change without a lot of trouble.
Efficiency. Everyone in retail knows that space is at a premium. Since you don't want to waste the space you're paying for, it pays to use a retail window display, table top displays and display racks efficiently.
Improved sales and lower costs. A good store display system can be used many times, allowing you to dedicate precious money and resources to the products they help you sell.
Action Steps
The best contacts and resources to help you get it done
Decide what you want to accomplish with your store display
Do you want a clean look with smooth lines? Do you need functional storage space? Do want something that is easy to work with as the seasons change? And is it racks, cases or shelving that will work best?
I recommend: Trio Display gives tips for figuring out which items will be most appropriate for your business and an online catalogue of retail display cases, display racks and more. At Allen Designers Inc. you can check the specs for a display case, mannequin, shelving and all sorts of other items for retail window display and store display.
Browse online to order retail display cases and more
Many good companies sell retail display racks, display cases and shelves. Browse their Web sites for ideas; many also have a shopping cart where you can buy what you like online.
I recommend:
Visit Virtual Display Mall for a wide variety of acrylic, glass, metal and wood retail display cases and display racks. Art Display Essentials specializes in table top displays and stands to showcase fine jewelry, art and other high end goods. Find a rotating display stand and point-of-purchase retail displays at Azar Displays. For a good selection of basic, functional retail display cases, try KC Store Fixtures. Find an extensive list of dealers in retail display cases,jewelry display cases and garment display racks at Business.com.
Save money with used display cases and other store display equipment
You don't have to buy everything new. Save money and still get what you need with used display cases and racks.
I recommend: Adisplaycase.com, which connects buyers and sellers, has a link where you can find used retail display equipment. You may also find deals on eBay; search in the business and industrial section under shelves, racks or display cases.
Tips & Tactics Helpful advice for making the most of this Guide
Shelving options include steel shelving, rivet shelving and wire shelving. To help focus on the right rack and shelving choices for your business, you'll need to know the 1) width of area the racks or shelves will occupy, 2) the width, depth and height of products being stored, 3) the weight of products being stored, along with the number of products to be stored for each rack or shelf, 4) the depth of the shelf-depth, front to back dimension, 5) total weight each shelf will need to carry, 6) and total height of shelving needed, keeping in mind ceiling height, number of shelves desired and spacing needed between shelves.
The official source of Racks, Shelving and Display Cases is the Display Cases page at Business.com
Table Top Exhibit DisplayCases Find Table Top Exhibit DisplayCases. Search listings and reviews of retailers, specialists and services in your local area now. www.justclicklocal.com
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In-Store Marketing Institute
Organization for brand marketers, retailers, agencies and manufacturers with information and educational events focused on improving retail marketing strategy.
Material Handling Equipment Distributors Association
National trade association representing the independent material handling equipment distributor and offering resources such as education, industry specific information, statistical and trend analysis.
Creative Magazine: Online Weekly
The Magazine of Promotion and Marketing for sales promotion and marketing executives who manage point-of-purchase display.
P-O-P Design Magazine
Official publication of the In-Store Marketing Institute with articles, resources and buying guide.
MHEDA Edge Forums
Forums on the association, trends, systems, and storage and handling.
FEATURED LISTINGS
Table Top Exhibit DisplayCases Find Table Top Exhibit DisplayCases. Search listings and reviews of retailers, specialists and services in your local area now. www.justclicklocal.com
DisplayCases Ivar's Displays offers a complete line of Retail Display, Store Fixture and Sales Counter Products for any store or retail outlet. Call today. www.ivarsdisplay.com
DisplayCases Factory direct jewelry store design showcases specialist. Full store design or individual pieces. Amazing prices & huge savings. www.citishowcasedisplay.com
DisplayCases & Racks Supplies new and used displaycases and store fixtures including shelving, slatwall, gridwall, counter and floor racks, and baskets. www.gershelbros.com
ULINE - Literature DisplayRacks Huge 452 page catalog. Over 17,000 products including countertop displays, brochure holders, easel backs & magazine files. Same day shipping! www.ULINE.com
Literature DisplayRacks We design and manufacture corrugated counter and floor displays, custom product packaging, dump bins, end caps, and much more. Get a quote today. www.CreativeDisplaysNow.com
Great resources to optimally display your merchandise
Your inventory is critical and your space and location are important, but don't underestimate the importance of the image and the feel you project to your customers through your store fixtures. Often when retailers rent space, they may inherit lighting, displays and even furniture. If any of this fits in with your store's image, by all means use it. But if not, it is worth the investment to buy what you need to project ...
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