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Jennifer Baljko

Guide to Racks, Shelving and Display Cases

Retail displays can really help your products stand out

By Jennifer Baljko, Freelance Writer and Editor

There's more to racking up sales than a successful product; you also have to find a way to create orderly and attractive retail displays that draw browsers to your shelves. Choosing the right racks, shelving and display cases is an important task for many types of small business. Making the right retail display decisions offers these benefits:
  1. Flexibility. The right kind of retail display offers many ways to effectively present your product to customers and the ability to change without a lot of trouble.
  2. Efficiency. Everyone in retail knows that space is at a premium. Since you don't want to waste the space you're paying for, it pays to use a retail window display, table top displays and display racks efficiently.  
  3. Improved sales and lower costs. A good store display system can be used many times, allowing you to dedicate precious money and resources to the products they help you sell.

Action Steps
The best contacts and resources to help you get it done


Decide what you want to accomplish with your store display

Do you want a clean look with smooth lines? Do you need functional storage space? Do want something that is easy to work with as the seasons change? And is it racks, cases or shelving that will work best?
I recommend: Trio Display gives tips for figuring out which items will be most appropriate for your business and an online catalogue of retail display cases, display racks and more. At Allen Designers Inc. you can check the specs for a display case, mannequin, shelving and all sorts of other items for retail window display and store display.

Browse online to order retail display cases and more

Many good companies sell retail display racks, display cases and shelves. Browse their Web sites for ideas; many also have a shopping cart where you can buy what you like online.
I recommend: Visit Virtual Display Mall for a wide variety of acrylic, glass, metal and wood retail display cases and display racks.  Art Display Essentials specializes in table top displays and stands to showcase fine jewelry, art and other high end goods.  Find a rotating display stand and point-of-purchase retail displays at Azar Displays.  For a good selection of basic, functional retail display cases, try KC Store Fixtures.  Find an extensive list of dealers in retail display cases, jewelry display cases and garment display racks at Business.com. 

Save money with used display cases and other store display equipment

You don't have to buy everything new. Save money and still get what you need with used display cases and racks.
I recommend: Adisplaycase.com, which connects buyers and sellers, has a link where you can find used retail display equipment.  You may also find deals on eBay; search in the business and industrial section under shelves, racks or display cases.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Shelving options include steel shelving, rivet shelving and wire shelving. To help focus on the right rack and shelving choices for your business, you'll need to know the 1) width of area the racks or shelves will occupy, 2) the width, depth and height of products being stored, 3) the weight of products being stored, along with the number of products to be stored for each rack or shelf, 4) the depth of the shelf-depth, front to back dimension, 5) total weight each shelf will need to carry, 6) and total height of shelving needed, keeping in mind ceiling height, number of shelves desired and spacing needed between shelves.

The official source of Racks, Shelving and Display Cases is
the Display Cases page at Business.com

Display Cases
Provider of retail store fixtures including display cases. We have a large inventory ready to ship same day. Call or email your orders.
www.kc-store-fixtures.com
Display Cases
Ivar's Displays offers a complete line of Retail Display, Store Fixture and Sales Counter Products for any store or retail outlet. Call today.
Custom Display | Store Design | About Us | Contact Us
www.ivarsdisplay.com
Display Cases
Factory direct jewelry store design showcases specialist. Full store design or individual pieces. Amazing prices & huge savings.
Sale | Display Cases | Showcases | Contact Us
www.citishowcasedisplay.com
Display Cases & Racks
Supplies new and used display cases and store fixtures including shelving, slatwall, gridwall, counter and floor racks, and baskets.
About Us | Contact Us | Request A Catalog | Featured Products
www.gershelbros.com

Recommended Solution Providers

ThomasNet: Display Racks
Industrial resource product/services directory.

ThomasNet: Display Cases
Industrial resource product/services directory.

ThomasNet: Shelving
Industrial resource product/services directory.

Shelving Store
Shelving, storage and racking systems.

MacRae's Blue Book: Shelving
Suppliers directory.

MacRae's Blue Book: Racks
Suppliers directory.

Cisco-Eagle: Industrial Shelving
Material handling systems, equipment and services.

Smart Furniture
Online system to create custom designed wall units, retail fixtures, display shelving, store displays, trade show booths and exhibits.

Allen Display
Store fixtures and displays.

Material Handling Solutions: Shelving
Industrial supply catalog.

OfficeZone: Presentation
Magazine racks, display racks and brochure holders.

Display Warehouse
Store fixtures, retail displays and supplies.

Best Sites to Learn More

In-Store Marketing Institute
Organization for brand marketers, retailers, agencies and manufacturers with information and educational events focused on improving retail marketing strategy.

Material Handling Equipment Distributors Association
National trade association representing the independent material handling equipment distributor and offering resources such as education, industry specific information, statistical and trend analysis.

Rack Manufacturers Institute (RMI): FAQ
Material Handling Industry (MHI) product section not-for-profit trade association.

Material Handling Management Magazine
Racking & shelving articles, white papers, material handling news, events and suppliers.

Modern Materials Handling Magazine
Rack & shelving section with feature and news articles, events, products and associations.

POPAI: Global Association for Marketing at-Retail
International trade association with news, research library and resource guide.

Wirespring Technologies: Point-of-Purchase / POP Displays
Articles about using digital retailing technologies for in-store display options.

AllBusiness: Point-of-Sale Systems
Articles from business journals.

Creative Magazine: Online Weekly
The Magazine of Promotion and Marketing for sales promotion and marketing executives who manage point-of-purchase display.

P-O-P Design Magazine
Official publication of the In-Store Marketing Institute with articles, resources and buying guide.

Best Blogs and Forums

MHEDA Edge: Blog
Blog of the Association's monthly publication.

POP Displays: Blog
Instock Displays news and tips blog.

MHEDA Edge Forums
Forums on the association, trends, systems, and storage and handling.



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