Radio Advertising Production
Advertise your business with well-produced radio commercialsRadio commercials provide a great venue to broaden your market, promote your product and increase your revenues - when done right. You can hire an agency to produce your ads or go the cheaper route and let a local station produce them in-house. Either way, your radio ad production rates are determined by such factors as length, run time and run frequency. You also need to know the demographics of your targeted audience so that you choose the right stations to run your commercials.
Radio stations sell ad spots in 15-second increments (15s; 30s; 60s), and run times offer different exposure and rates, with morning runs usually costing more and evening runs less. Another cost saver is to simply write and record your own radio commercials, but make sure the end product doesn't too sound cheesy, otherwise you may turn off your targeted audience.
If you decide to invest in radio advertising production, here are things to consider:
1. Let a professional agency produce your radio commercials.
2. Do the radio commercial production yourself.
3. Find a radio station with the right target audience for your business and products.
Find an agency that specializes in radio advertisement production
Do your own radio advertising productionThe right message, the right pitch, the right voice and the right music are the main ingredients to producing a great radio ad. Find companies that provide services you need to do your own radio ad production, including voiceovers and music - and for a lot less than you'd have to pay a full-service agency. Then put together your own radio commercial.
Find the right radio stations to air your radio commercialsReaching the right audience is the goal to your radio commercial production, otherwise it's just a waste of your time and money. It's important to find the radio station that reaches your targeted market. Search local and national radio stations by format and market data to find the radio stations to broadcast to your audience.
- Consider online radio as another great venue to promote your company with radio advertising commercials. You can find agencies that produce spots specifically for Internet radio.
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