Real Estate Agent and Broker Marketing Supplies Key Terms

Learn about the basic types of real estate marketing supplies

By Kimberly Huber

Creativity, persistence and variety are key when using real estate marketing products to increase brand awareness in your real estate business turf. Given the huge variety of real estate marketing supplies available, finding the most effective one for your business is essential to achieve a successful campaign. One way to determine the best option for your business is by understanding the common marketing supply tools and terms.

Sign riders

A rider is used on the top or bottom of a real estate sign to provide potential buyers with more details than are listed on the basic sign. Most real estate signs only give the real estate company and contact information, and whether the property is for sale or lease. Riders can focus attention on selling points, like the number of bedrooms or a pool or spa.
Try: Real Estate Marketing Supplies sells a range of sign riders.

Direct mail

Direct mail pieces are tools that put a real estate professional's marketing information directly into the hands of a potential client. Postcards, newsletters or other mail items can be a cheaper alternative for widespread marketing. For the best result, make the items attention-grabbing and useful in some way to prevent them being thrown away.
Try: The National Association of Realtors offers tutorials on direct mail marketing and the best ways to use it effectively in a competitive market.

Online marketing supplies

Online marketing is the number one way people get real estate information. Online market supplies include software that creates e-cards or e-newsletters, website creation systems and software that helps agents put together online listing presentations and property e-tours.
Try: Read more about online marketing options at Realty Times.

Marketing displays and dispensers

Displays are an important part of a real estate professional's marketing supply kit. Displays are the materials that both display and protect signs, brochures, business cards and fliers. Display boxes or dispensers can be used indoors and out, for an open house or listing presentation, to display materials in the office, or at individual properties.
Try: Sanzo Specialties offers many types of real estate marketing materials, including brochure boxes and dispensers.

Vehicle marketing

Vehicle marketing for real estate professionals can consist of magnetic signs, wraparound ads or vinyl lettering on windows. Magnetic signage and vinyl lettering are less costly and can be easily designed and applied to a vehicle by real estate professionals themselves. Wraparound ads are more expensive because they must be professionally designed and applied.
Try: BuildASign.com offers real estate magnetic vehicle ads. Find more information on vehicle wrap ads at Ads On Wheels.

Magnetic marketing

This includes magnetic business cards, calendars or to-do list pads, or anything with your logo and contact information. Make it useful or unique and people will keep it. Magnetic car ads are another magnetized marketing option.
Try: Calendars & More offers a full range of magnetic marketing supplies for real estate professionals.