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LaRita Heet

Guide to Real Estate Sales Training

Great solutions for real estate sales education and training

By LaRita Heet, Freelance Writer, Journalist, IBT Designer, LMH Communications

Working as a real estate agent is a challenging and rewarding career. State laws dictate a real estate agent's education and training, and states vary regarding the depth and breadth of pre-license requirements. Here are the three basic steps to real estate sales training and education:
  1. Fulfill your state's prelicense, post-license, and continuing education (CE) license requirements first.
  2. Sharpen your selling skills with real estate sales-focused training.
  3. Continue to learn and grow in your sales knowledge and expertise.

Action Steps
The best contacts and resources to help you get it done


Fulfill the required learning

Your state's real estate regulatory body - usually known as the "State Department of Real Estate" or the "Board of Real Estate" - is a goldmine of information. You'll find prelicense, post-license, and CE educational mandates and a list of state-accredited institutions.
I recommend: The Association of Real Estate License Law Officials (ARELLO) Regulatory Bodies has links to state governing bodies. Check out the National Association of Realtors (NAR) to download the "CE Requirements by State" Excel file. Check out the top online educators, such as 360Training, American School of Real Estate ExpressAllied Real Estate School and CE2GO, which each offer dozens of accredited courses for several states.

Sharpen your sales skills

Your prelicense, post-license and CE courses are all required by law to teach you the legalities of the real estate practice. If you're looking to increase your sales, you'll need to continue to learn to specifically hone your sales skills.
I recommend: The NAR's Realtor University offers more than 80 inexpensive online courses, many of which are designed to sharpen your selling skills. Check out Real Estate Champions for comprehensive sales training and free resources.

Consider specializing

Within the real estate industry, there are many ways for a real estate agent to specialize on a particular market segment, such as residential or commercial sales.
I recommend: Looking to gain additional designations? Then click here: NAR's REALTOR Family Designation Programs. The Open Directory Project (DMOZ) Real Estate Education and Training Schools, lists educators who offer general and specific types of training.

Keep training, keep selling

There are hundreds of real estate sales training courses and materials available on the Internet, or through real estate institutions and universities.
I recommend: For a clearinghouse of real estate sales training websites and resources, check out DMOZ Real Estate Education and Training and click on any of these subcategories: Academic Departments, Books, or Seminars and Coaching.

Tips & Tactics
Helpful advice for making the most of this Guide

  • A successful real estate agent must be organized, ethical, personable, self-motivated, and professional.
  • Many real estate educational courses are offered during weekends, evenings, or through correspondence or online, to accommodate those who already work full-time in another career.
  • Remember not to overbook on sales training courses at any one time, or you'll end up missing the actual SALES!
  • Many states have reciprocal licensing laws, which allow the already-licensed professional (from another state) to take a single state-specific course to become licensed in both states.
  • Many states permit traditional classroom, correspondence courses, or e-learning for real estate students and licensees. If your state allows you this choice, choose whichever method fits your lifestyle and your personality.

The official source of Real Estate Sales Training is
the Real Estate Licensing page at Business.com

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Recommended Solution Providers

American School of Real Estate Express
Offering online pre-license courses and continuing education for several states. Features course catalog, technical support, FAQs.

Proschools
Provides continuing education and license training to real estate and insurance professionals.

Careerwebschool
Online courses are professionally designed in an interactive, user-friendly format, to help you quickly master your State's licensing and professional qualification requirements to become a licensed real estate agent, broker, appraiser or home inspector.

Real Estate Champions
Offering one-on-one and group coaching plus seminars and products. Features events, president profile, articles and resources.

Real Estate Coach: Real Estate Sales Training
Provider of materials that help develop real estate sales training skills.

USA Real Estate License.com
Offers interactive CD ROM self study programs for real estate license exams in all states. Includes sample questions, testimonials, and glossary.

Real Estate School
Sells books and interactive software to prepare for all state RE exams.

Best Sites to Learn More

About.com: Real Estate License Law
Visit your state's real estate commission to learn about real estate laws, regulations, and the licensing requirements for real estate agents in your area.

National Association of Realtors: Education
Information about National Association of Realtors continuing education opportunities.

Best Blogs and Forums

Agents Online Real Estate Idea Center: Aspiring Agents
Aspiring real estate agents can find out what it is really like to be a real estate agent, including the training and educational requirements .

RealtyChat.com: Training & Systems & Leads OH MY!
Forum for real estate professionals to discuss training techniques and systems to generate business.



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