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Matt Alderton

Guide to Restaurant Chains

For hungry entrepreneurs, restaurant franchise opportunities abound

By Matt Alderton, Writer, Editor and Media Consultant, Logolepsy Custom Content and Communications

Restaurant chains are everywhere. They anchor suburban strip malls, highway rest stops, inner-city street corners and even small towns’ town squares. For consumers, all those restaurant franchises represent an affordable, reliable meal; for entrepreneurs, however, they represent a reliable business opportunity.

Restaurant franchises are an attractive option for would-be business owners. After all, while Mom-and-Pop eateries have a certain charm to them, restaurant chains have plenty of advantages, too. Among them:

1. Restaurant chains offer a developed brand.
2. Restaurant franchises offer an existing customer base.
3. Restaurant franchise opportunities offer proven products and systems.
4. A food franchise offers marketing help and assistance.
5. Restaurant chains offer financial support and group purchasing power.


Action Steps
The best contacts and resources to help you get it done


Look for low-cost restaurant chains

While they tend to be more expensive than other franchise opportunities, restaurant franchises don't have to cost you an arm and a leg.
I recommend: To browse restaurant franchise opportunities by cost, visit franchise websites like FoodFranchise.com where you can find a list of restaurant chains in your price range. Among the opportunities you’ll find are restaurant chains like California Quivers, Cuppy’s Coffee and Pizza Inn, which can require an initial investment of less than $50,000.

Search for restaurant chains by food type

No matter what kind of food you fancy -- American, Italian, Mexican, Chinese -- there's a food franchise for you.
I recommend: Franchise directories like FranchiseGator and FranchiseDirect are indexed by cuisine; visit them in order to browse a list of restaurant chains that’s organized by menu type.

Find restaurant chains by location

While the most visible restaurant chains have a nationwide footprint, some of the most lucrative restaurant franchises are confined only to certain cities, states or regions.
I recommend: Use RestaurantFranchise.com’s State Search to find a list of restaurant chains and restaurant franchise opportunities in your area.

Choose restaurant chains by service model

No matter your speed, there is a food franchise to match it; choose from full-service, quick-service and fast-casual restaurant chains.
I recommend: If you’re interested in full-service restaurant chains, consider fast-growing restaurant franchises like Bandana’s Bar-B-Q, Cafe Fondue, City Wok and Rockin’ Baja Lobster. Meanwhile, if you’re looking for a faster service experience, look at unique fast and fast-casual restaurant franchise opportunities like Cereality, The Counter, San Francisco Bread Co., Spicy Pickle, Which Wich and Zoup!, all of which are growing rapidly in presence and popularity.

Select restaurant chains by name

If you're the type of business owner who already knows which food franchise you want to own, go straight to the source and find out what you've got to do to get it.
I recommend: If you’ve already got a food franchise in mind, look for it in Restaurants & Institutions’ list of the Top 400 Restaurant Chains or in Entrepreneur.com’s Franchise 500, both of which rank the country’s most successful franchise opportunities; among the top 10 in 2007 were several restaurant chains, including Subway, Dunkin’ Donuts, Domino’s Pizza, Sonic Drive In Restaurants, McDonald’s and Papa John’s Pizza.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Foodservice can be a difficult industry to navigate due to government-mandated health and safety requirements. To help you find your way, look for accountants and lawyers who specialize in restaurant franchises and who have other food franchise clients.
  • Before entering into a marriage with restaurant chains, consider the commitment. Restaurant franchises often cost more and require a longer work week than many other types of franchises. The rewards, however, can also be much larger.
  • When it comes to a food franchise, location is key. Be sure you choose a restaurant chain that will help you select the best and most profitable location for your tasty new venture.
  • Before buying a food franchise, consider talking to existing franchisees. Find out what they love about their investment, what they hate about it and what they wish they'd known before they signed their franchise agreement.

The official source of Restaurant Chains is the Restaurant Chains page at Business.com

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